ecommerce · Oct 3, 2026

hotel-lobby.org

We found more conversion tactics here than on 41% of the 638 entry-page captures we have measured.

2 conversion tactics detected

1 page walked · measured by Roentgen 1.28.1

2 conversion tactics detected
1 page captured
11 UX checks
2 flagged

Walk 4 links seen on the entry page, and none were walkable past it. We only follow a[href], so a funnel behind a button or a login would not appear here.

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

The short version, in 4 parts

Proven on the page
2 conversion tactics detected, each backed by text on the page

Displays a wall of customer reviews
3 review elements
Answers buyer objections
GOOD TO KNOW HOTEL LOBBY AI FAQ Can I generate the duet video on this page? What happens t

See all 2
Not seen
13 of 15 applicable tactics we checked for and did not see

Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.
Proof above the fold
Social proof rendered within the first viewport on at least one step.

+ 10 more

See what we looked for
Flagged
3 of 12 build checks flagged, each with a fix

Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Named controls
38 buttons/links have no accessible name (icon-only, no aria-label).
Tap-target size (mobile)
13 of 91 interactive targets are under 44×44px on mobile.

See the fixes
In their words
The headline: HOTEL LOBBY AI VIDEO GENERATOR

Promise
Upload two photos and turn them into the viral Hotel Lobby AI duet video. Orange booth, one mic, vertical 9:1…
Prices shown
$9.9 · $23 · $44

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

3 tactics

$9.9 +2 more · subscription

ReviewsFAQLogo wall

In their own words

33 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Hotel Lobby AI Video Generator — Make the Duet Trend from 2 Photos
Meta description: Upload two photos and turn them into the viral Hotel Lobby AI duet video. Orange booth, one mic, vertical 9:16 MP4 with audio. Preview free, ready in minutes.
Headline: HOTEL LOBBY AI VIDEO GENERATOR
Section headings: WHAT IS THE HOTEL LOBBY AI FILTER?SET UP YOUR DUETHOW TO MAKE A HOTEL LOBBY AI VIDEOHOTEL LOBBY AI IDEAS FOR FRIENDS, SIBLINGS AND COUPLESMAKE YOUR HOTEL LOBBY AI DUET LOOK MORE LIKE YOUR PEOPLEHOTEL LOBBY AI PROMPT (COPY AND PASTE)PricingHOTEL LOBBY AI FAQ+8 more, not shown
Buttons and links: Try a free previewClassicFull body8s 440 credits15s 680 creditsGenerate free previewCopy promptMonthlyOne-timeBuy now+1 more, not shown
Prices on the page: $9.9$23$44

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of hotel-lobby.org — **Nav**0% down the page

Hero section of hotel-lobby.org — **Hero**1% down the page

Pricing section of hotel-lobby.org — **Pricing**71% down the page

FAQ section of hotel-lobby.org — **FAQ**82% down the page

CTA section of hotel-lobby.org — **CTA**92% down the page

Footer section of hotel-lobby.org — **Footer**98% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof1 of 5

Displays a wall of customer reviews 3 review elements

objection1 of 2

Answers buyer objections GOOD TO KNOW HOTEL LOBBY AI FAQ Can I generate the duet video on this page? What happens t

What we didn’t find

13 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see13 of 15 applicable

Press / "as seen in" 631 of the 2,388 funnels we checked

Us-vs-them comparison 438 of the 2,391 funnels we checked

Proof above the fold 374 of the 2,391 funnels we checked

Scarcity / urgency copy 122 of the 2,388 funnels we checked

Anchor / strikethrough pricing 113 of the 230 ecommerce funnels we checked

Free shipping 81 of the 230 ecommerce funnels we checked

Express wallets 41 of the 230 ecommerce funnels we checked

Money-back guarantee 33 of the 230 ecommerce funnels we checked

Proof at every step 26 of the 230 ecommerce funnels we checked

Countdown / urgency timer 18 of the 230 ecommerce funnels we checked

Per-unit price anchor 11 of the 230 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 11 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

13 of 91 interactive targets are under 44×44px on mobile.

smallest: “☰” at 14×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

13 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Oversized images

4 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Keyboard reachability

2 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.4 MB across 47 measurable resources, but 23 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#82442b

bg#22201e

surface#22201e

text#b6a99e

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox86px

Jumps over the lazy dog48px

A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

21pxAa

22pxAa

48pxAa

86pxAa

WEIGHTS

Aa400

Aa500

Aa650

Aa700

Aa750

Aa800

FAMILIES

Bebas Neue · DM Sans Variable

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt