Body text size
type:Smallest sampled text is 8px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
2 tactics
saas · Sep 28, 2026
icrave.food
We found more conversion tactics here than on 10% of the 1,301 multi-step SaaS funnels we have measured.
3 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-28. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,705 multi-step funnels, more conversion tactics than 20% of them.
Walk 4 links on the entry page, 2 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Shows customer logos or a trusted-by claim
logos: Verified on DANG!, Listed on SaaSLineup, Listed on MadeWithStack, Listed on VibeCod
- Lead-capture form
e.g. cacio e pepe, e.g. Soho, London, email
- Shows press logos or an as-seen-in claim
press: Listed on Wired Business, Listed on Wired Business
-
Not seen
8 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
+ 5 more
-
Flagged
3 of 11 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 8px, below the 13px floor this check uses.
- Oversized images
- 30 images are shipped at more than 2x the width shown.
- Tap-target size (mobile)
- 70 of 75 interactive targets are under 44×44px on mobile.
-
Walked
2 pages walked, Homepage / Lander to Review
- Step 1
- Homepage / Lander
- Step 2
- Review
-
In their words
The headline:
Craving cacio e pepe in London? Craving birria tacos in New York? Craving tonko…
- Promise
Search for the dish you want, see what diners say, and leave a review of something you've eaten.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
17 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Crave — Find your next dish
- Meta description
Search for the dish you want, see what diners say, and leave a review of something you've eaten.
- Headline
Craving cacio e pepe in London? Craving birria tacos in New York? Craving tonkotsu ramen in Tokyo? Craving smash burgers in Berlin? Craving xiao long bao in Singapore?
- Section headings
Dishes first. Restaurants second.
Tell us about the dish.
Some meals stay with you.
Good taste. Worth sharing.
- Buttons and links
Search
Cacio e pepe
Birria tacos
Tonkotsu ramen
Smash burger
Xiao long bao
Popular near you 🔥
Trending dishes 📈
Join the waitlist
Analytics settings
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 4
Shows customer logos or a trusted-by claim
logos: Verified on DANG!, Listed on SaaSLineup, Listed on MadeWithStack, Listed on VibeCod
Shows press logos or an as-seen-in claim
press: Listed on Wired Business, Listed on Wired Business
checkout1 of 2
Lead-capture form
e.g. cacio e pepe, e.g. Soho, London, email
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
FAQ / objection handling
1,541 of the 2,334 funnels we checked
Free trial / freemium
1,296 of the 1,623 SaaS funnels we checked
Pricing tiers
848 of the 1,623 SaaS funnels we checked
Demo / docs entry
559 of the 1,631 funnels we checked
Us-vs-them comparison
413 of the 2,334 funnels we checked
Proof above the fold
343 of the 2,334 funnels we checked
Usage / adoption proof
272 of the 1,947 funnels we checked
Scarcity / urgency copy
118 of the 2,330 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 10 measured checks need work1 could not be measured — not counted either way
Oversized images
weight:30 images are shipped at more than 2x the width shown.
“tinylaunch_badge_launching_soon.svg” is 619px wide, displayed at 132px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:70 of 75 interactive targets are under 44×44px on mobile.
smallest: “Privacy” at 42×18px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing1
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Not measurable1
Page weight
At least 0.2 MB across 28 measurable resources, but 60 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear6
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#e1e7bb
bg#f1f3e9
surface#f3f4ee
text#181a17
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox80px
Jumps over the lazy dog50px
A subheading in their voice34px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
34pxAa
50pxAa
80pxAa
WEIGHTS
Aa400
Aa500
Aa550
Aa600
Aa700
Aa900
FAMILIES
interDisplay · inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
