Smallest body text is 12px (base ~16px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
3 tactics
saas · Aug 13, 2026
image-to-excel.org
50/100 Thin
Scores above 48% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 37%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.24.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 9 links seen, 4 walkable, 1 matched, and we walked 2 pages.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Exlora | Image to Excel Online Tool
- Meta description
Image to excel online with Exlora. Use image to excel conversion for screenshots, scans, and receipts with image to table OCR and fast jpg to excel export.
- Headline
Image to Excel Online
- Section headings
What Exlora Does for Image to Excel Work
Why Use Exlora as Your Image to Excel Tool
Convert Image to Excel in 3 Steps
Image to Excel FAQ
Start Your Image to Excel Conversion
Convert table images
Keep rows and columns structured
Reduce manual data entry
+5 more, not shown- Buttons and links
Convert to Excel
Fast spreadsheet cleanup
Works with common table images
Simple online workflow
Built for real review
What does image to excel mean?
Which images work best?
Can I use the output directly?
Do I need to install Excel plugins?
English
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
$8.90/mo, $16.90/mo, $24.90/mo, free
Action path1 of 4
Offers a free trial or free tier
free trial
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logo wall (6 distinct marks)
Friction reduction2 of 2
Answers buyer objections
Image to Excel FAQ
Offers a free trial or free tier
free trial
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
99% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
6 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 8 content images carry alt text.
Named controls needs worka11y:named-controls
2 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & deliveryclear
Page weight not measurableweight:page-weight
At least 0.8 MB across 62 measurable resources, but 45 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources noteweight:render-blocking-resources
5 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images noteweight:oversized-images
4 images are shipped at more than 2x the width shown.
“logo.svg” is 150px wide, displayed at 32px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachabilityclear
Landmark regions notestructure:landmark-regions
No <main> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
2 elements look clickable but cannot be reached by keyboard.
“Sign In”, “Sign In”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#254522
accent#254522
bg#254522
surface#254522
text#a5d89d
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
36pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Noto Sans Mono
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
