The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
1 proof point
Sticky CTAFAQTrust badgesFree trialNo cardLogo wallDemo / docs
⤢
02
Shop Analyzer
$50 +2 more · subscription · 1 proof point
Sticky CTAReviewsFAQTrust badgesNo cardLogo wallDemo / docs
⤢
03
Pricing
▲ strongest
$19.99 +24 more · 38% off · subscription · 3 proof points
Sticky CTAComparisonFAQTrust badgesFree trialNo cardLogo wallPricing tiersDemo / docs
⤢
04
Features
▼ thinnest
Sticky CTAFAQTrust badgesFree trialLogo wallDemo / docs
Offer
how clearly they present the deal and its valuemeasured
8/8highpoints earned
- Pricing tiers
free, $19.99/mo, $36.89/mo, $24.15/mo
Action
the path to convert. CTA, sign-up, checkoutmeasured
18/20highpoints earned
- Proof above the fold
- Free trial / freemium
free credits
Free forever
free tier
- Demo / docs entry
Not detected: lead-capture form.
Trust
proof, social proof, and credibilitymeasured
6/11partialpoints earned
- Trusted-by logo wall
trusted by
Not detected: usage / adoption proof.
Friction
objections answered, barriers removedmeasured
10/10highpoints earned
- FAQ / objection handling
- Free trial / freemium
free credits
Free forever
free tier
Value
why it’s worth it. comparison and reinforcementmeasured
7/10highpoints earned
- Us-vs-them comparison
comparison grid: 8 rows
Not detected: usage / adoption proof.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 6 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
95% of measurable text passes WCAG AA. 23% of text was unmeasurable (over images/gradients). not counted either way.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 12px (base ~20px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTELine length
127 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 6 content images carry alt text.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
insightagent.app · 7/9 tactics · 4 proof templates · evidence-backed
# Agent Brief. build in the style of insightagent.app
> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Shop Analyzer → Pricing → Features
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 57.4% | background |
| `#f9fafb` | 22.1% | background |
| `#000000` | 3.9% | support |
| `#f3f4f6` | 3.9% | background |
| `#f1f5f9` | 3.2% | background |
| `#eff6ff` | 3.1% | background |
| `#2563eb` | 2.7% | accent/brand |
| `#60a5fa` | 1.5% | accent/brand |
Curated roles: `primary=#2563eb` · `accent=#2563eb` · `bg=#ffffff` · `surface=#f9fafb` · `text=#4b5563`
## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 12, 14, 16, 18, 20, 24, 36, 48, 60
- Radius (px): 4, 6, 8, 12, 16, 9999
## Patterns detected (fact-based). 7/9
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison grid: 8 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQ; p2: Frequently Asked Questions About Our Etsy Shop Analyzer; pricing: Frequently Asked Questions)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: proof in first viewport)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free credits; p2: no credit card required; pricing: Free forever)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by; p2: trusted by; pricing: trusted by)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $19.99/mo, $36.89/mo, $24.15/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Documentation; p2: Documentation; pricing: Documentation)_
## Proof language (harvested strings → templates)
- `{N}-day money-back guarantee`. e.g. "7-day money-back guarantee"
- `{X} stars`. e.g. "4.8 stars"
- `ends tonight`. e.g. "ends tonight"
- `{N}% off`. e.g. "38% off"
## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 4 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.