Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
6 tactics
1 proof point
saas · Sep 21, 2026
insightagent.app
We found more conversion tactics here than on 86% of the 1,413 multi-step SaaS funnels we have measured.
7 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 88% of them.
Walk 64 links on the entry page, 54 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
7 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison grid: 8 rows
- Answers buyer objections
FAQ
- Puts proof in the first viewport
⭐ Source context Public reviews
+ 4 more with evidence
-
Not seen
4 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 1 more
-
Flagged
4 of 13 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Named controls
- 3 buttons/links have no accessible name (icon-only, no aria-label).
- Render-blocking resources
- 20 stylesheets/scripts in <head> block first paint.
+ 1 more
-
Walked
4 pages walked, Homepage / Lander to Product Ideas
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Shop Analyzer
+ 1 more step
-
In their words
The headline:
Find demand before you decide what to sell
- Promise
Research what to sell online across marketplaces with demand trends and seller tools. Get deeply supported Et…
What we recorded
Progress
6 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 6 scans
Same 7 conversion tactics detected since 2026-07-30.
- 7 tactics 2026-07-30
- 7 tactics 2026-08-02
- 7 tactics 2026-08-03
- 7 tactics 2026-08-05
- 7 tactics 2026-08-15
- 7 tactics 2026-09-21
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
30 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Insight Agent - Online Seller Research & Etsy Tools
- Meta description
Research what to sell online across marketplaces with demand trends and seller tools. Get deeply supported Etsy research plus Shopify planning and product-copy support.
- Headline
Find demand before you decide what to sell
- Section headings
Start with Your Online Selling Decision
Built for Online Sellers, Deeply Supported for Etsy
AI Workspace
Everything You Need to Grow Your Etsy Shop
Find trending products to create and sell
Better tags, titles, and descriptions with one click
Analyze any shop on Etsy. Track Shop Sales.
Reviews
+8 more, not shown- Buttons and links
Features
Watch Demo
Find trending products with low-competition
Copy better tags, titles and descriptions with one-click
Beginner Friendly Trends
Free Version/ Free Trial
Refund Policy
Get Started
Start free product research
Get started
+1 more, not shown
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
3 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
7 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
comparison grid: 8 rows
Answers buyer objections
FAQ
proof2 of 4
Puts proof in the first viewport
⭐ Source context Public reviews
Shows customer logos or a trusted-by claim
logo wall (5 distinct marks)
offer2 of 2
Offers a free trial or free tier
Start free
Makes the pricing ladder explicit
free, $19.99/mo, $36.89/mo, $24.15/mo
urgency1 of 1
Signals scarcity without a live clock
ends tonight
What we didn’t find
4 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 11 applicable
Press / "as seen in"
673 of the 2,522 funnels we checked
Demo / docs entry
594 of the 1,760 funnels we checked
Lead-capture form
457 of the 1,760 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 12 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:20 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Tap-target size (mobile)
mobile:237 of 392 interactive targets are under 44×44px on mobile.
smallest: “Home” at 39×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
120 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
7 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
199 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 2.6 MB across 173 measurable resources, but 100 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#2563eb
accent#2563eb
bg#ffffff
surface#f9fafb
text#4b5563
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
