saas · Sep 12, 2026

joinelara.com

We found more conversion tactics here than on 10% of the 1,350 multi-step SaaS funnels we have measured.

3 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

Put this x-ray to work Brief your AI X-ray your funnel
How this was measured

Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.

Walk 27 links on the entry page, 22 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    3 conversion tactics detected, each backed by text on the page

    Offers a free trial or free tier
    Free plan
    Shows customer logos or a trusted-by claim
    logos: Startup Foundry, Elara product mockup, Wardrobe item, Blazer, Pants
    Makes the pricing ladder explicit
    free, $9.99/mo, $19.99/mo, $49.99/mo

    See all 3

  2. Not seen

    8 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.

    + 5 more

    See what we looked for

  3. Flagged

    7 of 16 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    19% of measurable text passes WCAG AA. 4+ runs fail. 27% of text was unmeasurable (over i…
    Body text size
    Smallest sampled text is 7px, below the 13px floor this check uses.
    Named controls
    8 buttons/links have no accessible name (icon-only, no aria-label).

    + 4 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Compare

    Step 1
    Homepage / Lander
    Step 2
    Features
    Step 3
    Compare

    Walk it frame by frame

  5. In their words

    The headline: Your AI stylist that actually knows you

    Promise
    Your AI stylist knows your wardrobe, builds your outfits, and shops every store for you. Virtual try-on befor…
    Prices shown
    $400 · $189.00 · $99.00

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans Same 3 conversion tactics detected since 2026-08-09.
  1. 3 tactics 2026-08-09
  2. 3 tactics 2026-08-12
  3. 3 tactics 2026-09-12

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
4 tactics

$400 +11 more  ·  30% OFF  ·  1 proof point

Trust badgesFree trialLogo wallPricing tiers
Features
02

Features

1 tactic

$249.00 +2 more

Logo wall
Compare
03

Compare

▼ thinnest
1 tactic
Logo wall

In their own words

43 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Elara - AI Personal Stylist & Agentic Shopping App
Meta description
Your AI stylist knows your wardrobe, builds your outfits, and shops every store for you. Virtual try-on before you buy. Free to start.
Headline
Your AI stylist that actually knows you
Section headings
Elara transforms sixty pieces you never wear into fifteen outfits you'll never repeat , automatically.Whatever the moment, Elara's already thought about itYour wardrobe. Your style. Your personal AI stylist.Elara gets smarter every time you use it.100+ brands . One stylist who knows them all.Early feedback from our usersYour stylist, on every product page. Everywhere you shop.You've always deserved a stylist . Now you have one+8 more, not shown
Buttons and links
FeaturesResourcesCompanyDownload the appGet started on webAskDetailsExitShuffleTry+2 more, not shown
Prices on the page
$400$189.00$99.00$89$78$128$210$258+4 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of joinelara.com
Nav0% down the page
Hero section of joinelara.com
Hero0% down the page
Stats section of joinelara.com
Stats67% down the page
Footer section of joinelara.com
Footer94% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$240”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof1 of 4

Shows customer logos or a trusted-by claim logos: Startup Foundry, Elara product mockup, Wardrobe item, Blazer, Pants

offer2 of 2

Offers a free trial or free tier Free plan
Makes the pricing ladder explicit free, $9.99/mo, $19.99/mo, $49.99/mo

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

7 of 16 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

19% of measurable text passes WCAG AA. 4+ runs fail. 27% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Look 1 - Sage Polo, Chinos” at 1:1 (9px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 7px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

8 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Page weight

weight:page-weight

At least 9.7 MB across 380 measurable resources. 139 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

32 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

313 images are shipped at more than 2x the width shown.

“mockup-light.webp” is 3932px wide, displayed at 864px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

132 of 164 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 28×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

2 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions
Keyboard reachability

1 element looks clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
7pxAa
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
48pxAa
60pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Outfit
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Similar crawls