saas · Aug 12, 2026

joinelara.com

40/100 Thin

Scores above 36% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 24%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.22.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 27 links seen, 22 walkable, 2 matched, and we walked 3 pages.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
0pts since the first measured scan (2026-08-09) — 2 re-scans
  1. 40 Thin 2026-08-09
  2. 40 Thin 2026-08-12

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
4 tactics

$400 +11 more  ·  30% OFF  ·  1 proof point

Trust badgesFree trialLogo wallPricing tiers
Features
02

Features

1 tactic

$249.00 +2 more

Logo wall
Compare
03

Compare

▼ thinnest
1 tactic
Logo wall

In their own words

43 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Elara - AI Personal Stylist & Agentic Shopping App
Meta description
Your AI stylist knows your wardrobe, builds your outfits, and shops every store for you. Virtual try-on before you buy. Free to start.
Headline
Your AI stylist that actually knows you
Section headings
Elara transforms sixty pieces you never wear into fifteen outfits you'll never repeat , automatically.Whatever the moment, Elara's already thought about itYour wardrobe. Your style. Your personal AI stylist.Elara gets smarter every time you use it.100+ brands . One stylist who knows them all.Early feedback from our usersYour stylist, on every product page. Everywhere you shop.You've always deserved a stylist . Now you have one+8 more, not shown
Buttons and links
FeaturesResourcesCompanyDownload the appGet started on webAskDetailsExitShuffleTry+2 more, not shown
Prices on the page
$400$189.00$99.00$89$78$128$210$242+4 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of joinelara.com
Nav0% down the page
Hero section of joinelara.com
Hero0% down the page
Stats section of joinelara.com
Stats67% down the page
Footer section of joinelara.com
Footer94% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$240”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $9.99/mo, $19.99/mo, $49.99/mo

Action path1 of 4

Offers a free trial or free tier Free plan

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: Elara product mockup, Wardrobe item, Blazer, Pants, Sage Green Polo

Friction reduction1 of 2

Offers a free trial or free tier Free plan

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this
Press / "as seen in" 448 of 1769 measured funnels run this
Demo / docs entry 440 of 1256 measured funnels run this
Lead-capture form 310 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

19% of measurable text passes WCAG AA. 4+ runs fail. 27% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Look 1 - Sage Polo, Chinos” at 1:1 (9px, #ffffff on #ffffff). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 7px (base ~14px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

2 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene1 flagged

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 317 content images carry alt text.

Named controls needs worka11y:named-controls

8 buttons/links have no accessible name (icon-only, no aria-label).

fix Add aria-label to icon-only buttons and links.

Heading levels notea11y:heading-levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

fix Step heading levels one at a time; use CSS for size, not a deeper level.

Weight & delivery3 flagged

Page weight needs workweight:page-weight

At least 9.4 MB across 363 measurable resources. 139 cross-origin resources did not expose a size, so the real total is higher.

fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources needs workweight:render-blocking-resources

37 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

307 images are shipped at more than 2x the width shown.

“mockup-light.webp” is 3932px wide, displayed at 864px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Structure & reachabilityclear

Landmark regions notestructure:landmark-regions

No <header> landmark. screen-reader users cannot jump between regions.

fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Keyboard reachability notestructure:keyboard-reachability

1 element looks clickable but cannot be reached by keyboard.

“👋”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
7pxAa
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
48pxAa
60pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Outfit
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Playbook match, and found none on this funnel.

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