saas · Aug 19, 2026

kawze.com

We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.

5 conversion tactics detected

4 pages walked · measured by Roentgen 1.25.1

5 conversion tactics detected
4 pages captured
15 UX checks
2 flagged

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How this was measured

Measured by Roentgen 1.25.1 on 2026-08-19. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.

Walk 63 links on the entry page, 48 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

Proven on the page
5 conversion tactics detected, each backed by text on the page

Compares itself against alternatives
comparison grid: 31 rows
Answers buyer objections
Pricing questions Is the Free plan really free? Do you charge per team member? Can I chang
Offers a free trial or free tier
free tier

+ 2 more with evidence

See all 5
Not seen
6 of 11 applicable tactics we checked for and did not see

Pricing tiers
Named plan tiers with per-month / per-seat pricing.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Lead-capture form
An on-page form collecting contact details (email / name / phone) outside a che…

+ 3 more

See what we looked for
Flagged
3 of 16 build checks flagged, each with a fix

Body text size
Smallest body text is 11px (base ~16px). below the ~16px readable floor.
Oversized images
7 images are shipped at more than 2x the width shown.
Tap-target size (mobile)
248 of 290 interactive targets are under 44×44px on mobile.

See the fixes
Walked
4 pages walked, Homepage / Lander to Compare

Step 1
Homepage / Lander
Step 2
Features
Step 3
Pricing

+ 1 more step

Walk it frame by frame
In their words
The headline: Uptime Monitoring

Promise
Kawze is an uptime monitoring service for websites, APIs, cron jobs and domains. Get instant downtime alerts…

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

1 proof point

Trust badgesFree trialLogo wallDemo / docs

Features

2 tactics

1 proof point

Trust badgesDemo / docs

Pricing

▲ strongest

7 tactics

£4.99 +2 more · 1 proof point

ComparisonFAQTrust badgesFree trialNo cardLogo wallDemo / docs

Compare

▼ thinnest

2 tactics

1 proof point

Trust badgesDemo / docs

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Uptime Monitoring, Website Monitoring & Downtime Alerts | Kawze
Meta description: Kawze is an uptime monitoring service for websites, APIs, cron jobs and domains. Get instant downtime alerts by email or SMS, DNS and SSL monitoring, and a free status page. Free plan with 10 monitors, no credit card required.
Headline: Uptime Monitoring
Section headings: Create alerts in secondsIntegrate for FREEMonitor your response timesMonitor your usersSee full monitor response informationOur uptime monitorsYes, all of that for freeCreate a FREE account+8 more, not shown
Buttons and links: HomeMonitorsFeaturesPricingFree ToolsLog InSign Uparrow_forward Create free accountCreate free accountarrow_forward HTTP monitors+2 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of kawze.com — **Nav**0% down the page

Features section of kawze.com — **Features**31% down the page

CTA section of kawze.com — **CTA**82% down the page

Footer section of kawze.com — **Footer**86% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Guarantee element — **Guarantee**“30-day money-back guarantee on every paid plan. Details”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection2 of 2

Compares itself against alternatives comparison grid: 31 rows

Answers buyer objections Pricing questions Is the Free plan really free? Do you charge per team member? Can I chang

proof1 of 4

Shows customer logos or a trusted-by claim logo wall (10 distinct marks)

offer1 of 2

Offers a free trial or free tier free tier

checkout1 of 2

Offers a demo or docs entry point docs link

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 11 applicable

Pricing tiers 873 of the 1,673 SaaS funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 15 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 11px (base ~16px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

7 images are shipped at more than 2x the width shown.

“mattermost-logo.svg” is 800px wide, displayed at 40px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

248 of 290 interactive targets are under 44×44px on mobile.

smallest: “Home” at 36×15px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Autocomplete hints

No autocomplete attributes across 1 field. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 1.6 MB across 70 measurable resources, but 156 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #3 — Intent-Match Funnelstrategy guide

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table pricing: comparison grid: 31 rowscomparison copy vs the Competition | Kawze

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.