Smallest body text is 12px (base ~20px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
saas · Aug 9, 2026
planning.wedding
30/100 Sparse
Scores above 18% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 10%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.21, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 77 links seen, 72 walkable, 2 matched, and we walked 3 pages.
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
21 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Free Online Wedding Planner — Plan Everything in One Place
- Meta description
Everything you need to plan your wedding, all in one place. From planning tools and fresh ideas to inspiration and top wedding vendors and venues — it’s all right here.
- Headline
Online Wedding Planning Assistant
- Section headings
Why Choose an Online Wedding Planner
A Personalized Wedding Planning Space
Simplify Your Wedding Planning with These Unique Tools
The Complete Wedding Planning Software for Modern Couples
Professional Wedding Planning Software for Couples & Planners
Testimonials From Our Users
Wedding Planning Tools
Plan Together
+7 more, not shown- Buttons and links
Let’s try
Let’s get started
Join our database
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Offers a free trial or free tier
free plan
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
used by
Friction reduction1 of 2
Offers a free trial or free tier
free plan
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
99% of measurable text passes WCAG AA. 23% of text was unmeasurable (over images/gradients). not counted either way.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
18 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text needs worka11y:image-alt-text
2 of 9 content images (22%) have no alt attribute.
fix Add descriptive alt to content images; alt="" for purely decorative ones.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Label in name notea11y:label-in-name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 0.7 MB across 49 measurable resources, but 145 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
10 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Structure & reachabilityclear
Keyboard reachability notestructure:keyboard-reachability
7 elements look clickable but cannot be reached by keyboard.
“Anonymous”, “Explore”, “English”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#f6f4f6
accent#f6f4f6
bg#ffffff
surface#f6f4f6
text#1c2127
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox50px
Jumps over the lazy dog30px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
21pxAa
22pxAa
28pxAa
30pxAa
50pxAa
WEIGHTS
Aa100
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Fira Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
