Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
saas · Sep 12, 2026
planning.wedding
We found more conversion tactics here than on 10% of the 1,350 multi-step SaaS funnels we have measured.
3 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.
Walk 77 links on the entry page, 72 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
free plan
- Shows customer logos or a trusted-by claim
used by
- Shows press logos or an as-seen-in claim
featured on
-
Not seen
8 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
+ 5 more
-
Flagged
4 of 12 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Image alt text
- 2 of 9 content images (22%) have no alt attribute.
- Render-blocking resources
- 10 stylesheets/scripts in <head> block first paint.
+ 1 more
-
Walked
3 pages walked, Homepage / Lander to Signup
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Signup
-
In their words
The headline:
Online Wedding Planning Assistant
- Promise
Everything you need to plan your wedding, all in one place. From planning tools and fresh ideas to inspiratio…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 3 conversion tactics detected since 2026-08-09.
- 3 tactics 2026-08-09
- 3 tactics 2026-09-12
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
21 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Free Online Wedding Planner — Plan Everything in One Place
- Meta description
Everything you need to plan your wedding, all in one place. From planning tools and fresh ideas to inspiration and top wedding vendors and venues — it’s all right here.
- Headline
Online Wedding Planning Assistant
- Section headings
Why Choose an Online Wedding Planner
A Personalized Wedding Planning Space
Simplify Your Wedding Planning with These Unique Tools
The Complete Wedding Planning Software for Modern Couples
Professional Wedding Planning Software for Couples & Planners
Testimonials From Our Users
Wedding Planning Tools
Plan Together
+7 more, not shown- Buttons and links
Let’s try
Let’s get started
Join our database
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 4
Shows customer logos or a trusted-by claim
used by
Shows press logos or an as-seen-in claim
featured on
offer1 of 2
Offers a free trial or free tier
free plan
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 11 measured checks need work1 could not be measured — not counted either way
Image alt text
a11y:2 of 9 content images (22%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
Render-blocking resources
weight:10 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Tap-target size (mobile)
mobile:135 of 148 interactive targets are under 44×44px on mobile.
smallest: “Login” at 32×14px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
18 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Keyboard reachability
7 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.7 MB across 48 measurable resources, but 146 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Text contrast (WCAG AA) · Mobile viewport · Language declared
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f6f4f6
bg#ffffff
surface#f6f4f6
text#1c2127
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox50px
Jumps over the lazy dog30px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
21pxAa
22pxAa
28pxAa
30pxAa
50pxAa
WEIGHTS
Aa100
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Fira Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
