Base body text ~24px, smallest 14px.
01
Homepage / Lander
4 tactics
saas · Aug 15, 2026
krock.io
75/100 Strong
Scores above 87% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 84%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 67 links seen, 39 walkable, 3 matched, and we walked 4 pages.
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
0pts
since the first measured scan (2026-08-09) — 3 re-scans
- 75 Strong 2026-08-09
- 75 Strong 2026-08-12
- 75 Strong 2026-08-15
The funnel, frame by frame
4 steps walkedIn their own words
23 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Video Review Software for Creative Teams - KROCK.IO
- Meta description
Krock.io is video review software built for creative teams. Frame-accurate comments, version comparisons, and approvals — in one place.
- Headline
Video Review Software for Creative Teams
- Section headings
Measurable impact for creative teams
Create and compare versions
Features That Empower Content Teams
Video Review & Feedback Directly in Your Favorite Software
10x your media production workflows
Be on Board with your projects
Collaborate on any media files
Work from anywhere
- Buttons and links
Log in
Sign up
Start Free Trial
Start Free Trial - No Credit Card
Krock.io Alternatives
Krock.io vs Frame.io
Krock.io vs Vimeo
Krock.io vs Boords
Krock.io vs Ftrack
Krock.io vs Shotgrid
+2 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $01user, $10/mo
Action path2 of 4
Puts proof in the first viewport
UNLIMITED Enterprise Plan From $400 / 100 Users Included
Offers a free trial or free tier
Start Free
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
logos: gradient-border-l-t-165, iMac - Stand, Animade, logoPE 2, angles-left-top
Puts a number on adoption
100 Users
Friction reduction2 of 2
Answers buyer objections
What are the different subscription plans available on Krock.io? Free: Start experiencing
Offers a free trial or free tier
Start Free
Value reinforcement1 of 2
Puts a number on adoption
100 Users
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
99% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size passestype:body-text-size
Line height needs worktype:line-height
Body line-height is 1.17×. tight enough to hurt readability.
fix Set body line-height to ~1.4-1.6×.
Line length notetype:line-length
3 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene2 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 130 content images carry alt text.
Form labels needs worka11y:form-labels
2 of 2 form fields have no label.
fix Give every input a <label> or aria-label; placeholders are not labels.
Named controls needs worka11y:named-controls
16 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Link text notea11y:link-text
5 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Layout integrity1 flagged
Horizontal overflow needs worklayout:horizontal-overflow
The page scrolls ~113px horizontally at 1440px wide. content spills past the viewport.
fix Find the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
Weight & delivery3 flagged
Page weight needs workweight:page-weight
At least 15.0 MB across 196 measurable resources. 272 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources needs workweight:render-blocking-resources
42 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
84 images are shipped at more than 2x the width shown.
“Video-review-Software-Krock.io_-1536x864” is 1439px wide, displayed at 604px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachabilityclear
Landmark regions notestructure:landmark-regions
No <main> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#1f5eff
accent#1f5eff
bg#1a181d
surface#1a181d
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox76px
Jumps over the lazy dog72px
A subheading in their voice64px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
16pxAa
17pxAa
18pxAa
20pxAa
24pxAa
44pxAa
56pxAa
64pxAa
72pxAa
76pxAa
WEIGHTS
Aa300
Aa400
Aa700
FAMILIES
Work Sans · Public Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
