01
Homepage / Lander
4 tactics
saas · Sep 26, 2026
krock.io
We found more conversion tactics here than on 67% of the 1,350 multi-step SaaS funnels we have measured.
6 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-26. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.
Walk 83 links on the entry page, 53 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Answers buyer objections
What are the different subscription plans available on Krock.io? Free: Start experiencing
- Puts proof in the first viewport
UNLIMITED Enterprise Plan From $400 / 100 Users Included
- Offers a free trial or free tier
Start Free
+ 3 more with evidence
-
Not seen
5 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 2 more
-
Flagged
8 of 16 build checks flagged, each with a fix
- Line height
- Body line-height is 1.17×, tight enough to hurt readability.
- Form labels
- 2 of 2 form fields have no label.
- Named controls
- 17 buttons/links have no accessible name (icon-only, no aria-label).
+ 5 more
-
Walked
4 pages walked, Homepage / Lander to Compare
- Step 1
- Homepage / Lander
- Step 2
- Use Cases
- Step 3
- Pricing
+ 1 more step
-
In their words
The headline:
Video Review Software for Creative Teams
- Promise
Krock.io is video review software built for creative teams. Frame-accurate comments, version comparisons, and…
What we recorded
Progress
4 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 4 scans
Same 6 conversion tactics detected since 2026-08-09.
- 6 tactics 2026-08-09
- 6 tactics 2026-08-12
- 6 tactics 2026-08-15
- 6 tactics 2026-09-26
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
23 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Video Review Software for Creative Teams - KROCK.IO
- Meta description
Krock.io is video review software built for creative teams. Frame-accurate comments, version comparisons, and approvals — in one place.
- Headline
Video Review Software for Creative Teams
- Section headings
Measurable impact for creative teams
Create and compare versions
Video Review & Feedback Directly in Your Favorite Software
10x your media production workflows
Work from anywhere
We understand the importance of security in media production
Ready to cut approval time by 30%?
Resources
- Buttons and links
Log in
Sign up
Start Free Trial
Start Free Trial - No Credit Card
Krock.io Alternatives
Krock.io vs Frame.io
Krock.io vs Vimeo
Krock.io vs Boords
Krock.io vs Ftrack
Krock.io vs Shotgrid
+2 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
What are the different subscription plans available on Krock.io? Free: Start experiencing
proof3 of 4
Puts proof in the first viewport
UNLIMITED Enterprise Plan From $400 / 100 Users Included
Shows customer logos or a trusted-by claim
trusted by
Puts a number on adoption
100 Users
offer2 of 2
Offers a free trial or free tier
Start Free
Makes the pricing ladder explicit
free, $10/mo
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 8 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion8 of 16 measured checks need work
Line height
type:Body line-height is 1.17×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Form labels
a11y:2 of 2 form fields have no label.
FixGive every input a <label> or aria-label; placeholders are not labels.
Named controls
a11y:17 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Horizontal overflow
layout:The page scrolls ~113px horizontally at 1440px wide. content spills past the viewport.
FixFind the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
Page weight
weight:At least 11.1 MB across 115 measurable resources. 119 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:38 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:40 images are shipped at more than 2x the width shown.
“Video-review-Software-Krock.io_-1536x864” is 1439px wide, displayed at 604px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:75 of 97 interactive targets are under 44×44px on mobile.
smallest: “Previous” at 25×25px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
5 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Clear5
Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#1f5eff
accent#1f5eff
bg#1a181d
surface#1a181d
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox76px
Jumps over the lazy dog72px
A subheading in their voice64px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
16pxAa
17pxAa
18pxAa
20pxAa
24pxAa
44pxAa
56pxAa
64pxAa
72pxAa
76pxAa
WEIGHTS
Aa300
Aa400
Aa700
FAMILIES
Work Sans · Public Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
