Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
saas · Sep 10, 2026
leadcanvas.app
We found more conversion tactics here than on 3% of the 1,350 multi-step SaaS funnels we have measured.
2 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-10. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 10% of them.
Walk 100 links on the entry page, 97 walkable. 2 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Preguntas frecuentes ¿Qué es LeadCanvas? ¿De dónde obtiene la información? ¿Puedo buscar e
- Lead-capture form
email, range, Ej. agencias de marketing, Ej. Santiago, Chile
-
Not seen
9 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
+ 6 more
-
Flagged
4 of 14 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Named controls
- 9 buttons/links have no accessible name (icon-only, no aria-label).
- Oversized images
- 11 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
4 pages walked, Homepage / Lander to Personalizar Mensajes
- Step 1
- Homepage / Lander
- Step 2
- Use Cases
- Step 3
- Pricing
+ 1 more step
-
In their words
The headline:
De una búsqueda a una conversación de venta B2B.
- Promise
Encuentra empresas, negocios y decisores, analiza señales y prepara mensajes en una plataforma de prospección…
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
30 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Generación de leads B2B con empresas y decisores | LeadCanvas
- Meta description
Encuentra empresas, negocios y decisores, analiza señales y prepara mensajes en una plataforma de prospección B2B conectada.
- Headline
De una búsqueda a una conversación de venta B2B.
- Section headings
Conoce LeadCanvas en menos de 2 minutos
Empieza por el mercado, no por una lista.
Una lista de empresas no es una estrategia comercial.
Todo el proceso de prospección, conectado.
Una empresa. Todo el contexto que necesitas para venderle.
¿En qué se diferencia de otra base de contactos?
Resultados con contexto, no números decorativos.
¿Qué es la generación de leads B2B con contexto comercial?
+8 more, not shown- Buttons and links
Ingresar
Empezar gratis
Empezar Gratis
Continuar con Google
Ver demo
Reproducir
Activar sonido
Pantalla completa
Buscar empresas
Ver soluciones
+1 more, not shown
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Preguntas frecuentes ¿Qué es LeadCanvas? ¿De dónde obtiene la información? ¿Puedo buscar e
checkout1 of 2
Lead-capture form
email, range, Ej. agencias de marketing, Ej. Santiago, Chile
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Free trial / freemium
1,340 of the 1,673 SaaS funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 13 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:9 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:11 images are shipped at more than 2x the width shown.
“logo-horizontal.svg” is 3372px wide, displayed at 143px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:463 of 520 interactive targets are under 44×44px on mobile.
smallest: “Inicio” at 33×17px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
31 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Label in name
7 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Render-blocking resources
6 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Keyboard reachability
1 element looks clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 3.6 MB across 80 measurable resources, but 87 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#c2410c
accent#c2410c
bg#f6f5f4
surface#ffffff
text#292524
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog32px
A subheading in their voice22px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
22pxAa
32pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa550
FAMILIES
General Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
