content · Sep 21, 2026

listmargin.com

Fewer than 1% of the 640 entry-page captures we have measured showed fewer conversion tactics than we found here.

0 conversion tactics detected

1 page walked · measured by Roentgen 1.27.0

Walk 10 links seen, 9 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.

The short version, in 3 parts

  1. Not seen

    7 of 7 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    + 4 more

    See what we looked for

  2. Flagged

    1 of 7 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.

    See the fixes

  3. In their words

    The headline: eBay says $210.50. You keep $120.97.

    Promise
    Work out what an eBay sale actually leaves you. The full fee stack itemised: final value fee for your categor…
    Prices shown
    $210.50 · $120.97 · $51.36

    Read every quote

Captured Ebay Fee Calculator
Step 1 · Ebay Fee Calculator1 / 1

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 0 conversion tactics detected since 2026-08-14.
  1. 0 tactics 2026-08-14
  2. 0 tactics 2026-09-21

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Ebay Fee Calculator
01

Ebay Fee Calculator

1 tactic

$210.50 +21 more  ·  subscription

Free trial

In their own words

38 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
eBay Fee Calculator — What You Actually Keep After Fees | Listmargin
Meta description
Work out what an eBay sale actually leaves you. The full fee stack itemised: final value fee for your category, the per-order fee, store rates and promoted listings. Free, and there's nothing to sign up for.
Headline
eBay says $210.50. You keep $120.97.
Section headings
THE SALEYOUR COSTSWhat eBay actually chargesFinal value fee by categoryQuick answers by categoryPut this calculator on your siteMarginal rates and cliffs
Buttons and links
No store or StarterBasic store or aboveCopy breakdownNo store / StarterBasic store and aboveCopy embed code
Prices on the page
$210.50$120.97$51.36$25.62$9.82$0.46$21.95$0.30+14 more, not shown

What we didn’t find

7 of 7 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 7 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked
Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

7 run · 1 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

1 of 7 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Worth knowing1

Autocomplete hints

No autocomplete attributes across 10 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Page weight · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#14181d
bg#ffffff
surface#fffdfb
text#3d4650
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox42px
Jumps over the lazy dog32px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
20pxAa
32pxAa
42pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
IBM Plex Sans Condensed · IBM Plex Mono
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

4 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Sections — structural bands identified on this funnel, cropped from its own capture

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

What we found — conversion tactics we could prove are present, with the on-page text that evidences each

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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