Body text size
type:Smallest body text is 10px (base ~12px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
3 tactics
ecommerce · Aug 17, 2026
logofolio.com
We found more conversion tactics here than on 10% of the 211 multi-step e-commerce funnels we have measured.
1 conversion tactic detected
2 pages walked · measured by Roentgen 1.25.1
How this was measured
Measured by Roentgen 1.25.1 on 2026-08-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 3% of them.
Walk 135 links on the entry page, 131 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Shows press logos or an as-seen-in claim
featured on
-
Not seen
14 of 15 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 11 more
-
Flagged
5 of 13 build checks flagged, each with a fix
- Body text size
- Smallest body text is 10px (base ~12px). below the ~16px readable floor.
- Named controls
- 2 buttons/links have no accessible name (icon-only, no aria-label).
- Render-blocking resources
- 11 stylesheets/scripts in <head> block first paint.
+ 2 more
-
Walked
2 pages walked, Homepage / Lander to Collections
- Step 1
- Homepage / Lander
- Step 2
- Collections
-
In their words
The headline:
Your source for inspiring logo design
- Promise
Logofolio is a curated logo design gallery for designers, founders, and brand builders. Explore hand-picked l…
What we recorded
The funnel, frame by frame
2 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
9 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Logofolio - Curated Logo Design Inspiration
- Meta description
Logofolio is a curated logo design gallery for designers, founders, and brand builders. Explore hand-picked logos by style, industry, tag, and color.
- Headline
Your source for inspiring logo design
- Buttons and links
Browse
Animated
Style
Industry
Tags
Color
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 5
Shows press logos or an as-seen-in claim
featured on
What we didn’t find
14 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see14 of 15 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Anchor / strikethrough pricing
116 of the 238 ecommerce funnels we checked
On-page review wall
95 of the 238 ecommerce funnels we checked
Free shipping
81 of the 238 ecommerce funnels we checked
Express wallets
41 of the 238 ecommerce funnels we checked
Money-back guarantee
33 of the 238 ecommerce funnels we checked
Proof at every step
26 of the 238 ecommerce funnels we checked
Countdown / urgency timer
18 of the 238 ecommerce funnels we checked
Per-unit price anchor
11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 12 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:2 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:11 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:8 images are shipped at more than 2x the width shown.
“launchboard-badge.png” is 1891px wide, displayed at 144px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:166 of 214 interactive targets are under 44×44px on mobile.
smallest: “Home” at 39×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Image alt text
2 of 88 content images (2%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:Form labels
1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
4 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.7 MB across 72 measurable resources, but 148 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Text contrast (WCAG AA) · Mobile viewport · Language declared
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ce5832
accent#ce5832
bg#ffffff
surface#f0f0f0
text#666666
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox30px
Jumps over the lazy dog18px
A subheading in their voice16px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
30pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
ui-serif · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
3 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
