Body text size
type:Smallest body text is 10px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
7 tactics
subscription
saas · Aug 30, 2026
logowren.com
We found more conversion tactics here than on 67% of the 1,413 multi-step SaaS funnels we have measured.
6 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-08-30. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 72% of them.
Walk 46 links on the entry page, 36 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Answers buyer objections
How does LogoWren create logos?
- Puts proof in the first viewport
Watermarked 512px previews
- Offers a free trial or free tier
Start for free
+ 3 more with evidence
-
Not seen
5 of 11 applicable tactics we checked for and did not see
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 2 more
-
Flagged
6 of 14 build checks flagged, each with a fix
- Body text size
- Smallest body text is 10px (base ~18px). below the ~16px readable floor.
- Named controls
- 1 button/link has no accessible name (icon-only, no aria-label).
- Render-blocking resources
- 11 stylesheets/scripts in <head> block first paint.
+ 3 more
-
Walked
3 pages walked, Homepage / Lander to Auth
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Auth
-
In their words
The headline:
AI Logo Generator with Real SVG Vector Files
- Promise
Generate original logos with real AI — not templates. Download clean, editable SVG vector files. Free to try,…
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
28 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
AI Logo Generator — Real SVG, Pay Once | LogoWren
- Meta description
Generate original logos with real AI — not templates. Download clean, editable SVG vector files. Free to try, one-time purchase, no subscription.
- Headline
AI Logo Generator with Real SVG Vector Files
- Section headings
From name to logo in three steps
Generated with LogoWren — no templates, no stock icons
Why LogoWren
Frequently Asked Questions
Ready to meet your logo?
Type your brand name
Pick styles you like
Get four original concepts
+5 more, not shown- Buttons and links
Tools
Toggle mode
Switch language
Log in
Sign up
Generate your logo
Previous slide
Next slide
How does LogoWren create logos?
What files do I get?
+2 more, not shown
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
How does LogoWren create logos?
proof3 of 4
Puts proof in the first viewport
Watermarked 512px previews
Shows customer logos or a trusted-by claim
logos: EMBER · Restaurant, MARLOW · Coffee shop, LUNA · Nail & beauty, EMBER · Facebook pa
Shows press logos or an as-seen-in claim
featured on
offer2 of 2
Offers a free trial or free tier
Start for free
Makes the pricing ladder explicit
free, $20mo
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Demo / docs entry
594 of the 1,760 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Lead-capture form
457 of the 1,760 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 12 measured checks need work2 could not be measured — not counted either way
Named controls
a11y:1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:11 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:12 images are shipped at more than 2x the width shown.
“dang-verified-light.png” is 550px wide, displayed at 111px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:64 of 104 interactive targets are under 44×44px on mobile.
smallest: “Toggle menu” at 32×32px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Autocomplete hints
No autocomplete attributes across 1 field. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable2
Text contrast (WCAG AA)
All 22 sampled text runs sit over images or gradients. effective contrast is not computable.
contrast:Page weight
At least 1.2 MB across 200 measurable resources, but 107 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox80px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
80pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Bricolage Grotesque · Noto Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
