content · Sep 21, 2026

mailmergeonline.com

We found more conversion tactics here than on 21% of the 630 entry-page captures we have measured.

1 conversion tactic detected

1 page walked · measured by Roentgen 1.27.0

1 conversion tactic detected
1 page captured
11 UX checks
2 flagged

Walk 19 links seen, 10 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.

The short version, in 4 parts

Proven on the page
1 conversion tactic detected, each backed by text on the page

Shows customer logos or a trusted-by claim
logos: AIInLink, Launched on Fazier, Good AI Tools

See all 1
Not seen
6 of 7 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.

+ 3 more

See what we looked for
Flagged
3 of 12 build checks flagged, each with a fix

Body text size
Smallest sampled text is 2px, below the 13px floor this check uses.
Oversized images
6 images are shipped at more than 2x the width shown.
Tap-target size (mobile)
11 of 29 interactive targets are under 44×44px on mobile.

See the fixes
In their words
The headline: PDF mail merge in one click .

Promise
Online PDF mail merge: combine a PDF template with an Excel or CSV spreadsheet and get one personalised PDF p…
Prices shown
£72,000 · £4,800.00 · £650.00

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

1 tactic

£72,000 +19 more

Logo wall

In their own words

47 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: PDF Mail Merge Online — Bulk PDFs from Excel
Meta description: Online PDF mail merge: combine a PDF template with an Excel or CSV spreadsheet and get one personalised PDF per row — all in your browser, nothing uploaded.
Headline: PDF mail merge in one click .
Section headings: How to mail merge PDF from ExcelEverything the boring version of this job needsA PDF template library you can actually editThe documents you merge in bulk are exactly the ones you cannot afford to hand to a stranger.PDF mail merge, answeredRun your first PDF mail merge in about two minutes.Pick a templateBring your data+6 more, not shown
Buttons and links: TemplatesHow it worksFeedbackPrivacyBrowse templatesStart mergingStart merging nowBrowse 23 templatesSee all 23Open the studio
Prices on the page: £72,000£4,800.00£650.00£7,800.00£1,200.00£2,400.00£15,000.00£3,000.00+12 more, not shown

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of mailmergeonline.com — **Nav**0% down the page

Hero section of mailmergeonline.com — **Hero**1% down the page

Footer section of mailmergeonline.com — **Footer**95% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof1 of 4

Shows customer logos or a trusted-by claim logos: AIInLink, Launched on Fazier, Good AI Tools

What we didn’t find

6 of 7 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 7 applicable

FAQ / objection handling 1,541 of the 2,334 funnels we checked

Press / "as seen in" 608 of the 2,330 funnels we checked

Us-vs-them comparison 413 of the 2,334 funnels we checked

Proof above the fold 343 of the 2,334 funnels we checked

Usage / adoption proof 272 of the 1,947 funnels we checked

Scarcity / urgency copy 118 of the 2,330 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 11 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 2px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

6 images are shipped at more than 2x the width shown.

“mailmerge-logo.png” is 1254px wide, displayed at 26px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

11 of 29 interactive targets are under 44×44px on mobile.

smallest: “Start merging” at 135×31px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

2 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 0.7 MB across 5 measurable resources, but 19 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#f67748

accent#f67748

bg#fdf9f4

surface#f9efe4

text#3f434a

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox36px

Jumps over the lazy dog21px

A subheading in their voice19px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

3pxAa

4pxAa

5pxAa

6pxAa

9pxAa

10pxAa

13pxAa

15pxAa

17pxAa

19pxAa

21pxAa

36pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Lora · Public Sans

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt