Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Commodities
▲ strongest
2 tactics
14,528.75USD +24 more
ecommerce · Sep 21, 2026
markets.businessinsider.com
We found more conversion tactics here than on 10% of the 211 multi-step e-commerce funnels we have measured.
1 conversion tactic detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 3% of them.
Walk 161 links on the entry page, 93 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Runs a visible countdown timer
07:56:43
-
Not seen
14 of 15 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 11 more
-
Flagged
5 of 15 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Named controls
- 191 buttons/links have no accessible name (icon-only, no aria-label).
- Render-blocking resources
- 24 stylesheets/scripts in <head> block first paint.
+ 2 more
-
Walked
3 pages walked, Commodities to Cocoa Price
- Step 1
- Commodities
- Step 2
- Copper Price
- Step 3
- Cocoa Price
-
In their words
The headline:
Commodities
- Promise
Get all information on the commodity market. Find the latest commodity prices including News, Charts, Realtim…
- Prices shown
- 14,528.75 USD · 4,071.00 GBP · 0.80 USD
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 1 conversion tactic detected since 2026-08-09.
- 1 tactic 2026-08-09
- 1 tactic 2026-09-21
The funnel, frame by frame
3 steps walkedIn their own words
42 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Commodity Prices | Commodity Market | Markets Insider
- Meta description
Get all information on the commodity market. Find the latest commodity prices including News, Charts, Realtime Quotes and even more about commodities.
- Headline
Commodities
- Section headings
Commodities Top Performers
Commodity Prices
Latest Stories
A $750 million hedge fund manager shares the 4 things he’s watching as energy markets teeter
US stocks tumble and oil prices soar as Trump says the ceasefire with Iran is 'over'
Oil prices plunge on reports that the US and Iran are close to a peace deal
Copper is tumbling from record highs. Why one top bank thinks a larger correction could be looming.
Americans barely own gold — and that means prices could climb even further, Goldman says
- Buttons and links
Click Here
Learn More
Shop Now
Buy Now
See more categories
Unbeatable Bargains Await on Temu TEMU | Sponsored Shop Now
- Prices on the page
14,528.75 USD
4,071.00 GBP
0.80 USD
143.50 EUR
4,009.15 USD
11.08 USD
2.67 USD
9.08 USD
+17 more, not shown
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionurgency1 of 2
Runs a visible countdown timer
07:56:43
What we didn’t find
14 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see14 of 15 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Anchor / strikethrough pricing
116 of the 238 ecommerce funnels we checked
On-page review wall
95 of the 238 ecommerce funnels we checked
Free shipping
81 of the 238 ecommerce funnels we checked
Express wallets
41 of the 238 ecommerce funnels we checked
Money-back guarantee
33 of the 238 ecommerce funnels we checked
Proof at every step
26 of the 238 ecommerce funnels we checked
Per-unit price anchor
11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 14 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:191 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:24 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:17 images are shipped at more than 2x the width shown.
“svg+xml;base64,PD94bWwgdmVyc2lvbj0iMS4wI” is 99999px wide, displayed at 1426px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:116 of 248 interactive targets are under 44×44px on mobile.
smallest: “Open menu” at 32×30px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
3 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Link text
86 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
27 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 3.6 MB across 167 measurable resources, but 753 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#faf7f5
bg#faf7f5
surface#ffffff
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog26px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
26pxAa
32pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
garnett · Garnett
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
