ecommerce · Aug 9, 2026
15/100 Sparse
Scores above 6% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 18%.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 166 links seen, 83 walkable, 2 matched, and we walked 3 pages.
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionStock Quotes | Stock Charts | Quote Prices | Markets Insider
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$150
$5,419.83
$4,572.80
$4,322.94
$3,712.70
$2,960.62
$957.98
$890.11+6 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionIs Chevron stock a Buy, Sell or Hold?
03:59:59
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion100% of measurable text passes WCAG AA. 82% of text was unmeasurable (over images/gradients). not counted either way.
Responsive viewport meta is present.
Smallest body text is 10px (base ~14px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
3 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
html[lang] is set for screen readers.
All 9 content images carry alt text.
5 form fields rely on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
188 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
90 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
At least 3.7 MB across 194 measurable resources, but 794 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
24 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
9 images are shipped at more than 2x the width shown.
“svg+xml;base64,PD94bWwgdmVyc2lvbj0iMS4wI” is 99999px wide, displayed at 1426px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
43 elements look clickable but cannot be reached by keyboard.
“Dow Jones”, “NASDAQ 100”, “S&P 500”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
We also looked for Elements and Playbook match, and found none on this funnel.
