saas · Sep 29, 2026

mcpvault.io

We found more conversion tactics here than on 10% of the 1,350 multi-step SaaS funnels we have measured.

3 conversion tactics detected

3 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.

Walk 52 links on the entry page, 42 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    3 conversion tactics detected, each backed by text on the page

    Shows customer logos or a trusted-by claim
    logo wall (6 distinct marks)
    Makes the pricing ladder explicit
    free, $7/mo
    Offers a demo or docs entry point
    Documentation

    See all 3

  2. Not seen

    8 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    + 5 more

    See what we looked for

  3. Flagged

    5 of 12 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    66% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 9px, below the 13px floor this check uses.
    Render-blocking resources
    15 stylesheets/scripts in <head> block first paint.

    + 2 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Signup

    Step 1
    Homepage / Lander
    Step 2
    Pricing
    Step 3
    Signup

    Walk it frame by frame

  5. In their words

    The headline: Every MCP server. Indexed, graded and verified in one vault.

    Promise
    Discover, claim and verify MCP servers. The independent, quality-first directory for the Model Context Protoc…
    Prices shown
    $59 · $7

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
3 tactics

$59 +1 more

Logo wallPricing tiersDemo / docs
Pricing
02

Pricing

2 tactics

$0 +3 more  ·  subscription

Pricing tiersDemo / docs
Signup
03

Signup

▼ thinnest
1 tactic
Demo / docs

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
MCPVault: The independent MCP server directory
Meta description
Discover, claim and verify MCP servers. The independent, quality-first directory for the Model Context Protocol ecosystem.
Headline
Every MCP server. Indexed, graded and verified in one vault.
Section headings
The vault in 80 secondsTop of the vaultGet your server on the recordSignals that GitHub stars cannot give youMCP servers break silently. Yours should not.The vault is open. Put your server where developers look.ECCN8n+6 more, not shown
Buttons and links
SIGN UPBROWSE SERVERSLIST YOUR SERVERTEST YOUR SERVERPLAYThe vault in 80 seconds 1:22Best MCP servers for Claude Code, tested 4:49CLAIM YOUR SERVERSUBMIT A SERVERGET MONITOR, $59/YR+2 more, not shown
Prices on the page
$59$7

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of mcpvault.io
Nav4% down the page
Hero section of mcpvault.io
Hero1% down the page
Features section of mcpvault.io
Features18% down the page
Pricing section of mcpvault.io
Pricing74% down the page
Footer section of mcpvault.io
Footer90% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof1 of 4

Shows customer logos or a trusted-by claim logo wall (6 distinct marks)

offer1 of 2

Makes the pricing ladder explicit free, $7/mo

checkout1 of 2

Offers a demo or docs entry point Documentation

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked
Free trial / freemium 1,340 of the 1,673 SaaS funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 11 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

66% of measurable text passes WCAG AA. 4+ runs fail.

worst: “mcpvault.io/servers” at 2.75:1 (12px, #8a8f8c on #e9ebea). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

15 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

12 images are shipped at more than 2x the width shown.

“explainer-poster.jpg” is 1920px wide, displayed at 96px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

118 of 131 interactive targets are under 44×44px on mobile.

smallest: “Log in” at 33×14px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

12 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels

Not measurable1

Page weight

At least 1.0 MB across 221 measurable resources, but 75 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#e9ebea
bg#e9ebea
surface#fdfdfd
text#555755
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog28px
A subheading in their voice26px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
26pxAa
28pxAa
40pxAa
WEIGHTS
Aa400
Aa500
FAMILIES
-apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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