saas · Sep 7, 2026

lapsewise.com

We found more conversion tactics here than on 87% of the 1,450 multi-step SaaS funnels we have measured.

7 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

2 pages captured
15 UX checks
4 flagged

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Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

How this was measured

Every figure on this page was read off the live site by Roentgen 1.27.0 on 2026-09-07, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page68 links
Walkable, same site59 links
Matched a funnel step1 link
Pages captured, entry page included2 pages

What we found

7 of 11 applicable

lapsewise.com shows 7 of the 11 tactics that apply to a SaaS funnel, and we did not see the other 4.

Proven on the page · 7

Compares itself against alternatives comparison table: Spreadsheets · Single-purpose · Enterprise CLM · Lapsewise

Answers buyer objections What counts as a record? +

Shows customer logos or a trusted-by claim logos: Lapsewise, Verified on directree, Launched on Fazier

Offers a free trial or free tier Start free

Makes the pricing ladder explicit free, $29/mo

Offers a demo or docs entry point docs link

Lead-capture form email, password

Not seen on any step reached · 4

Press / "as seen in" 654 of the 2,583 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Usage / adoption proof 299 of the 2,196 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

2 steps walked

We walked 2 pages. Homepage / Lander runs the most named tactics (9), and Signup runs none.

Homepage / Lander

9 tactics · most on this funnel

$29 +5 more · subscription

ComparisonSubscriptionFAQTrust badgesFree trialNo cardLogo wallPricing tiersDemo / docs

Signup

0 tactics · fewest on this funnel

no named tactics detected on this step

Also captured on mobile, 2 steps.

In their own words

29 quoted

Their headline: “Track everything that expires.”

Their description: “Lapsewise is expiration reminder software for certificates, licenses, permits, domains and insurance. Free up to 5 records, then $29/month flat for everything.”

All 29 quoted strings: title, description, headings, buttons and prices

Page title: Track Certificate, License and Contract Expiry | Lapsewise
Meta description: Lapsewise is expiration reminder software for certificates, licenses, permits, domains and insurance. Free up to 5 records, then $29/month flat for everything.
Headline: Track everything that expires.
Section headings: Spreadsheets and calendar reminders were not built for this.See Lapsewise in 58 seconds.One engine. Five ways to see it.See what needs you today.Built for the dates that keep your business running.See your renewal spend before it lands.The modern alternative to spreadsheet reminders and enterprise CLM.Simple pricing. No surprises.+6 more, not shown
Buttons and links: Watch the 1 minute tourMonthlyAnnualStart tracking freeStart freeStart free, upgrade any time
Prices on the page: $29$1.54$148$243$440$0

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Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of lapsewise.com — **Nav**0% down the page

Hero section of lapsewise.com — **Hero**1% down the page

Features section of lapsewise.com — **Features**11% down the page

Pricing section of lapsewise.com — **Pricing**74% down the page

FAQ section of lapsewise.com — **FAQ**83% down the page

Footer section of lapsewise.com — **Footer**93% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

No credit card element — **No credit card**“Free up to 5 records · No credit card · Pro is $29/mo flat”

How well it’s built

15 run · 4 flagged

4 of 14 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

4 Need work
6 Worth knowing
4 Clear
1 Not measurable

Text contrast (WCAG AA)
64% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Total” at 1.03:1 (10px, #ffffff on #fcfcfc). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
What this measures
Body text size
Smallest sampled text is 8px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Landmark regions
No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
What this measures
Tap-target size (mobile)
68 of 88 interactive targets are under 44×44px on mobile.
smallest: “Log in” at 41×17px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

6 worth knowing, 4 clear, 1 not measurable

Worth knowing6

Line length
14 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.

Add a first-in-DOM <a href="#main"> that is visible on focus.
What this measures
Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

Make the accessible name start with the visible label text.
What this measures
Render-blocking resources
6 stylesheets/scripts in <head> block first paint.

Defer non-critical JS (defer/async) and inline only critical CSS.
What this measures
Oversized images
1 image is shipped at more than 2x the width shown.
“analytics-pdf.png” is 1000px wide, displayed at 448px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Keyboard reachability
6 elements look clickable but cannot be reached by keyboard.
“+”, “+”, “+”

Use <button>/<a>, or add role + tabindex="0" and a key handler.
What this measures

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Not measurable1

Page weight
At least 1.2 MB across 98 measurable resources, but 35 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

What this measures

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Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #3 — Intent-Match Funnelstrategy guide

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table home: comparison table: Spreadsheets · Single-purpose · Enterprise CLM · Lapsewisecomparison copy The modern alternative to spreadsheet reminders and enterprise CLM.

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.