ecommerce · Oct 3, 2026
Fewer than 1% of the 211 multi-step e-commerce funnels we have measured showed fewer conversion tactics than we found here.
0 conversion tactics detected
3 pages walked · measured by Roentgen 1.28.1
Measured by Roentgen 1.28.1 on 2026-10-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, fewer than 1% showed fewer conversion tactics.
Walk 37 links on the entry page, 29 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
+ 12 more
MessArts is a community minded visual arts education program for all ages. We facilitate a collaborative stud…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionMess Arts
MessArts is a community minded visual arts education program for all ages. We facilitate a collaborative studio environment which balances rigor and play. MessArts teaching makes fine arts and craft approachable in order to enrich and challenge our understanding of art.
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structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 11 measured checks need work1 could not be measured — not counted either way
Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
9 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
60 of 69 interactive targets are under 44×44px on mobile.
smallest: “Search” at 42×44px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
15 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No autocomplete attributes across 4 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:At least 3.6 MB across 260 measurable resources, but 446 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
