saas · Jul 11, 2026

mintlify.com

75/100 Strong

Scores above 87% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 84%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 9 that apply to a saas funnel. Per device: desktop 75 · mobile 75.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

3 tactics
Logo wallUsage proofDemo / docs
Pricing
02

Pricing

▲ strongest
9 tactics

$0 +1 more  ·  subscription

Sticky CTASubscriptionFAQFree trialNo cardLogo wallUsage proofPricing tiersDemo / docs
Startups
03

Startups

▼ thinnest
1 tactic

50% off  ·  1 proof point

Demo / docs

In their own words

24 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Mintlify - The Knowledge Platform Built for Agents
Meta description
Self-updating documentation for startups, enterprises, and agents.
Headline
The knowledge infrastructure agents build on
Section headings
Join 20,000+ of the world's most ambitious companies building for agents.One platform for your entire knowledge stack. Agents that keep work moving 24/7.Powering businesses of all sizes. Run your business on a reliable platform that adapts to your needs.Built to scale with the agent web. Built for scale with enterprise-grade reliability and performance.Enabling the next generation of startups. Powering a quarter of the last YC batch to 40% of the Forbes AI 50.Trusted by teams building for agents.Latest updatesThe knowledge platform built for agents+8 more, not shown
Buttons and links
ProductsSolutionsResourcesGet startedSign up with Google

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $0123456789/mo, $012345678901234567890123456789/mo

Action path2 of 4

Offers a free trial or free tier free trial
Offers a demo or docs entry point documentation

Trust & proof2 of 2

Shows customer logos or a trusted-by claim powering
Puts a number on adoption 20,000+ of the world's most ambitious companies

Friction reduction2 of 2

Answers buyer objections How can we migrate our existing content?
Offers a free trial or free tier free trial

Value reinforcement1 of 2

Puts a number on adoption 20,000+ of the world's most ambitious companies

What we didn’t find

3 of 9 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see3 of 9 applicable

Lead-capture form 310 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

7 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

90% of measurable text passes WCAG AA. 4+ runs fail. 60% of text was unmeasurable (over images/gradients). not counted either way.

worst: “HubSpot” at 2.57:1 (35px, #ffffff on #ff7a59). needs 3:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets1 flagged

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Tap-target size (mobile) needs workmobile:tap-target-size-mobile

139 of 185 interactive targets are under 44×44px on mobile.

smallest: “Open menu” at 38×38px

fix Give tappable controls a ≥44×44px hit area. the touch minimum.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 12px (base ~18px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

2 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 21 content images carry alt text.

This funnel: 90% of text passes AA · top corpus funnels average 93%.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#004cff
accent#004cff
bg#faf8f5
surface#fefdfb
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox50px
Jumps over the lazy dog44px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
24pxAa
35pxAa
36pxAa
44pxAa
50pxAa
WEIGHTS
Aa400
Aa500
FAMILIES
arizonaFlare · inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Playbook match, and found none on this funnel.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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