affiliate · Oct 1, 2026

mkdirs.com

We found more conversion tactics here than on 60% of the 84 multi-step affiliate funnels we have measured.

4 conversion tactics detected

2 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-01. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.

Walk 14 links on the entry page, 9 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Shows customer logos or a trusted-by claim
    logos: MkSaaS customer 1, MkSaaS customer 2, MkSaaS customer 3, MkSaaS customer 4, MkSaaS
    Discloses its affiliate relationship
    disclosure present
    Ranks options in a best-of list
    ranked list

    + 1 more with evidence

    See all 4

  2. Not seen

    6 of 10 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 3 more

    See what we looked for

  3. Flagged

    6 of 17 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 12px, below the 13px floor this check uses.
    Named controls
    1 button/link has no accessible name (icon-only, no aria-label).
    Render-blocking resources
    12 stylesheets/scripts in <head> block first paint.

    + 3 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Auth

    Step 1
    Homepage / Lander
    Step 2
    Auth

    Walk it frame by frame

  5. In their words

    The headline: Launch AI-powered directory in 30 minutes

    Promise
    The best directory boilerplate, packed with AI, Listings, Payment, Submission, CMS, Blog, Authentication, New…
    Prices shown
    $300 · $30 · $99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected 5 → 4 across 2 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 5 tactics 2026-08-09
  2. 4 tactics 2026-10-01

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

$300 +2 more  ·  subscription

Trust badgesPressFree trialLogo wallDemo / docs
Auth
02

Auth

▼ thinnest
3 tactics
Trust badgesPressFree trial

In their own words

34 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Mkdirs - The Best Directory Boilerplate with AI
Meta description
The best directory boilerplate, packed with AI, Listings, Payment, Submission, CMS, Blog, Authentication, Newsletter, SEO, Themes and more.
Headline
Launch AI-powered directory in 30 minutes
Section headings
POWERED BYMONETIZATIONHOW IT WORKS?1. Configure your directory2. Deploy your directory3. Manage the contentWhat makes Mkdirs different1 template, 3 codebases+7 more, not shown
Buttons and links
Toggle modeSwitch languageLog inSign upView on GitHubSee Demo1. Configure your directoryClone the repository, customize the website.2. Deploy your directoryDeploy the project to your preferred platform.+2 more, not shown
Prices on the page
$300$30$99

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of mkdirs.com
Nav0% down the page
Hero section of mkdirs.com
Hero0% down the page
CTA section of mkdirs.com
CTA75% down the page
Stats section of mkdirs.com
Stats81% down the page
Email capture section of mkdirs.com
Email capture95% down the page
Footer section of mkdirs.com
Footer97% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof3 of 5

Shows customer logos or a trusted-by claim logos: MkSaaS customer 1, MkSaaS customer 2, MkSaaS customer 3, MkSaaS customer 4, MkSaaS
Discloses its affiliate relationship disclosure present
Shows press logos or an as-seen-in claim featured on

offer1 of 1

Ranks options in a best-of list ranked list

What we didn’t find

6 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 10 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked
Outbound offer CTAs 6 of the 146 affiliate funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

17 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 16 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

1 button/link has no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Render-blocking resources

weight:render-blocking-resources

12 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

54 images are shipped at more than 2x the width shown.

“logo-dark.png?dpl=dpl_6YKV9uYML3dbfH9ZU2” is 512px wide, displayed at 32px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

182 of 266 interactive targets are under 44×44px on mobile.

smallest: “Toggle menu” at 32×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

6 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

1 form field relies on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Label in name

1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Autocomplete hints

No autocomplete attributes across 4 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 1.0 MB across 88 measurable resources, but 156 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Page matches the Bridge Funnel’s listicle pattern — ranked recommendations with disclosure/outbound offers

Ranked "best of" list home: ranked listAffiliate disclosure home: disclosure present

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#ffffff
text#000000
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox80px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
36pxAa
48pxAa
80pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Bricolage Grotesque · Noto Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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