ecommerce · Sep 9, 2026
Scores higher than 7% of 1,462 multi-step funnels we have measured. Among the 165 ecommerce funnels in that group, higher than 20%.
15/100 Sparse
Measured by Roentgen 1.27.0 on 2026-09-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Walk 73 links on the entry page, 60 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
the entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionOnline Psychic Readings | Astrology, Tarot & Horoscopes — Sanctuary
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$1
$7.99
$5.99
$11.11
$6.99
$19.99
$11.31
$14.49+1 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$7.99 / $5.99 / $11.11 / $6.99 / $19.99 / $11.31
28 review elements
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 13 measured checks need work1 could not be measured — not counted either way
89% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Explore Readers” at 1.68:1 (20px, #96d5b3 on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
1 of 6 form fields have no label (+5 rely on placeholder only).
FixGive every input a <label> or aria-label; placeholders are not labels.
12 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
31 images are shipped at more than 2x the width shown.
“1197e57e-87ed-4b5e-bcaf-c068bb439927.jpe” is 1080px wide, displayed at 160px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:8 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:No autocomplete attributes across 1 field. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:At least 0.4 MB across 24 measurable resources, but 152 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
