Smallest body text is 7px (base ~22px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
saas · Aug 3, 2026
motionflare.ai
50/100 Thin
Scores above 48% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 37%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.18, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 24 links seen, 15 walkable, 3 matched, and we walked 4 pages.
What we recorded
The funnel, frame by frame
4 steps walkedIn their own words
14 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Motionflare | AI Marketing Video Generator
- Meta description
Turn any URL or one sentence into a finished marketing, product, or ads video. On-brand scenes, AI voice, subtitles, and music in minutes.
- Headline
ON-BRAND Turn any website into Marketing, launch, and social video M a r k e t i n g video
- Section headings
Thanks to the teams who chose Motionflare.
- Buttons and links
Website
Idea
Make video
Cookie Settings
🇺🇸 English
Manage
Decline
Accept
Sign Up
Get Started
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $29/mo
Action path2 of 4
Offers a free trial or free tier
Start free
Lead-capture form
email, password, password
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
used by
Friction reduction1 of 2
Offers a free trial or free tier
Start free
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
83% of measurable text passes WCAG AA. 4+ runs fail.
worst: “on-brand” at 3.22:1 (18px, #e85d29 on #f6f6f4). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
1 paragraph runs past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 133 content images carry alt text.
Named controls needs worka11y:named-controls
1 button/link has no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Heading levels notea11y:heading-levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Label in name notea11y:label-in-name
3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & delivery2 flagged
Page weight not measurableweight:page-weight
At least 1.5 MB across 347 measurable resources, but 210 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
14 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
90 images are shipped at more than 2x the width shown.
“logo.svg” is 300px wide, displayed at 94px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Form usabilityclear
Autocomplete hints noteforms:autocomplete-hints
No autocomplete attributes across 3 fields. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
Inline validation passesforms:inline-validation
3 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#f6f6f4
accent#f6f6f4
bg#f6f6f4
surface#ffffff
text#28292b
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox99px
Jumps over the lazy dog72px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
7pxAa
11pxAa
12pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
48pxAa
72pxAa
99pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Plus Jakarta Sans · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
