saas · Aug 9, 2026

moviequest.ca

10/100 Sparse

Scores above 24% of 525 entry-page captures we have measured. Among the 289 saas funnels in that group, above 5%.

Walk 27 links seen, 27 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

1 tactic

$14.21 +10 more

Logo wall

In their own words

12 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Movie Quest Canada — DVD, Blu-ray, VHS & Music CDs
Prices on the page
$14.21$14.96$19.46$9.71$13.46$11.96$22.46$17.96+3 more, not shown

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Features section of moviequest.ca
Features12% down the page
Logos section of moviequest.ca
Logos94% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: The Beach, Dune, Dune: Part Two, Gary Unmarried: Season 1, The Legend of Zorro

What we didn’t find

10 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see10 of 11 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this
Free trial / freemium 974 of 1248 measured funnels run this
Pricing tiers 636 of 1248 measured funnels run this
Press / "as seen in" 448 of 1769 measured funnels run this
Demo / docs entry 440 of 1256 measured funnels run this
Lead-capture form 310 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

100% of measurable text passes WCAG AA.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Accessibility hygiene1 flagged

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 28 content images carry alt text.

Form labels needs worka11y:form-labels

1 of 2 form fields have no label (+1 rely on placeholder only).

fix Give every input a <label> or aria-label; placeholders are not labels.

Heading structure notea11y:heading-structure

The landing page has no <h1>.

fix Use exactly one <h1> as the page’s title.

Weight & delivery2 flagged

Page weight needs workweight:page-weight

At least 7.6 MB across 27 measurable resources. 8 cross-origin resources did not expose a size, so the real total is higher.

fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources passesweight:render-blocking-resources

1 stylesheet/script in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

28 images are shipped at more than 2x the width shown.

“the_beach-2000-dvd-1.jpg” is 1600px wide, displayed at 212px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Structure & reachability1 flagged

Landmark regions needs workstructure:landmark-regions

No <main> or <footer> landmark. screen-reader users cannot jump between regions.

fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Keyboard reachability notestructure:keyboard-reachability

13 elements look clickable but cannot be reached by keyboard.

“ALL”, “PRE-1949”, “1950S”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#c8102e
accent#c8102e
bg#f1ece0
surface#e5ded0
text#131211
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox24px
Jumps over the lazy dog17px
A subheading in their voice14px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
14pxAa
17pxAa
24pxAa
WEIGHTS
Aa400
Aa700
FAMILIES
sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Elements and Playbook match, and found none on this funnel.

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