01
Homepage / Lander
1 tactic
$14.21 +10 more
content · Sep 13, 2026
moviequest.ca
We found more conversion tactics here than on 21% of the 640 entry-page captures we have measured.
1 conversion tactic detected
1 page walked · measured by Roentgen 1.27.0
Walk 27 links seen, 27 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-13. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
The short version, in 4 parts
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Proven on the page
1 conversion tactic detected, each backed by text on the page
- Shows customer logos or a trusted-by claim
logos: The Beach, Dune, Dune: Part Two, Gary Unmarried: Season 1, The Legend of Zorro
-
Not seen
6 of 7 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
-
Flagged
5 of 13 build checks flagged, each with a fix
- Form labels
- 1 of 2 form fields have no label (+1 rely on placeholder only).
- Page weight
- At least 7.6 MB across 27 measurable resources. 8 cross-origin resources did not expose a…
- Oversized images
- 28 images are shipped at more than 2x the width shown.
+ 2 more
-
In their words
What the entry page says about itself
- Prices shown
- $14.21 · $14.96 · $19.46
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 1 conversion tactic detected since 2026-08-09.
- 1 tactic 2026-08-09
- 1 tactic 2026-09-13
The funnel, frame by frame
1 step walked
In their own words
12 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Movie Quest Canada — DVD, Blu-ray, VHS & Music CDs
- Prices on the page
$14.21
$14.96
$19.46
$9.71
$13.46
$11.96
$22.46
$17.96
+3 more, not shown
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 4
Shows customer logos or a trusted-by claim
logos: The Beach, Dune, Dune: Part Two, Gary Unmarried: Season 1, The Legend of Zorro
What we didn’t find
6 of 7 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 7 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 13 measured checks need work
Form labels
a11y:1 of 2 form fields have no label (+1 rely on placeholder only).
FixGive every input a <label> or aria-label; placeholders are not labels.
Page weight
weight:At least 7.6 MB across 27 measurable resources. 8 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Oversized images
weight:28 images are shipped at more than 2x the width shown.
“the_beach-2000-dvd-1.jpg” is 1600px wide, displayed at 212px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:1 of 33 interactive targets are under 44×44px on mobile.
smallest: “VISIT EBAY STORE →” at 222×42px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Heading structure
The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
13 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#c8102e
accent#c8102e
bg#f1ece0
surface#e5ded0
text#131211
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox24px
Jumps over the lazy dog17px
A subheading in their voice14px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
17pxAa
24pxAa
WEIGHTS
Aa400
Aa700
FAMILIES
sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
