Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
2 tactics
$29
affiliate · Oct 5, 2026
newsletter.surf
We found more conversion tactics here than on 27% of the 84 multi-step affiliate funnels we have measured.
3 conversion tactics detected
2 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-05. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.
Walk 483 links on the entry page, 452 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Shows customer logos or a trusted-by claim
logo wall (181 distinct marks)
- Ranks options in a best-of list
ranked list
- Shows press logos or an as-seen-in claim
featured on
-
Not seen
7 of 10 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 4 more
-
Flagged
5 of 15 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 68% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Oversized images
- 152 images are shipped at more than 2x the width shown.
+ 2 more
-
Walked
2 pages walked, Homepage / Lander to Professions
- Step 1
- Homepage / Lander
- Step 2
- Professions
-
In their words
The headline:
Surf the best newsletters
- Promise
A curated directory of newsletters worth your inbox. Browse hand-reviewed newsletters by category — tech, bus…
- Prices shown
- $29
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
19 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Newsletter Surf — Discover great newsletters
- Meta description
A curated directory of newsletters worth your inbox. Browse hand-reviewed newsletters by category — tech, business, culture, and more.
- Headline
Surf the best newsletters
- Section headings
Get more from Newsletter Surf
CATEGORIES
The Newsletter Checklist
Newsletter Tools
THE BOOK
BY PROFESSION
The Marketing Newsletter
AI For Developers
+6 more, not shown- Buttons and links
Get the book →
- Prices on the page
$29
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 5
Shows customer logos or a trusted-by claim
logo wall (181 distinct marks)
Shows press logos or an as-seen-in claim
featured on
offer1 of 1
Ranks options in a best-of list
ranked list
What we didn’t find
7 of 10 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 10 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Affiliate disclosure
35 of the 146 affiliate funnels we checked
Outbound offer CTAs
6 of the 146 affiliate funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 14 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:68% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Categories” at 2.54:1 (12px, #9ca3af on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:152 images are shipped at more than 2x the width shown.
“logo.png” is 512px wide, displayed at 32px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:274 of 463 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 32×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
2 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Autocomplete hints
No autocomplete attributes across 2 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 0.5 MB across 8 measurable resources, but 202 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#111827
bg#ffffff
surface#fef3c7
text#6b7280
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog18px
A subheading in their voice16px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Inter Tight
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
