Smallest body text is 12px (base ~14px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
3 tactics
saas · Jul 11, 2026
notion.com
30/100 Sparse
Scores above 65% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 57%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 30 · mobile 30.
Measured by Roentgen 1.7, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
The AI workspace that works for you. | Notion
- Meta description
Build Custom Agents, search across all your apps, and automate busywork. The AI workspace where teams get more done, faster.
- Headline
Where teams and agents Ship together.
- Section headings
Keep work moving 24/7.
Automate repetitive work for your team.
Ask your on-demand assistants.
You assign the tasks. Notion Agent does the work.
One search for everything.
Perfect notes, every time.
Bring all your work together.
Simple and powerful.
+6 more, not shown- Buttons and links
Product
Solutions
Resources
Get Notion free
Request a demo
Pause
English (US)
Do Not Sell or Share My Info
Cookie settings
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Offers a demo or docs entry point
Request a demo
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
trusted by
Friction reduction1 of 2
Answers buyer objections
Custom Agents Automate repetitive work for your team. → Q&A agents Answers questions insta
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
Free trial / freemium
974 of 1248 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
6 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
93% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Using the most AI-native tools like Notion is an important c” at 1:1 (18px, #ffffff on #ffffff). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets1 flagged
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Tap-target size (mobile) needs workmobile:tap-target-size-mobile
136 of 179 interactive targets are under 44×44px on mobile.
smallest: “Notion – Home” at 33×34px
fix Give tappable controls a ≥44×44px hit area. the touch minimum.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
5 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 135 content images carry alt text.
This funnel: 93% of text passes AA · top corpus funnels average 93%.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ffc95e
accent#ffc95e
bg#ffffff
surface#f6f5f4
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox96px
Jumps over the lazy dog72px
A subheading in their voice54px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
22pxAa
32pxAa
42pxAa
54pxAa
72pxAa
96pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
NotionInter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
