content · Aug 15, 2026

phototoexcel.info

65/100 Partial

Scores above 95% of 525 entry-page captures we have measured. Among the 168 content funnels in that group, above 95%.

3/5 tactics
1 step
10 checks
1 flagged

Walk 14 links seen, 4 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel.

Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

0pts since the first measured scan (2026-08-09) — 2 re-scans

65 Partial 2026-08-09
→
65 Partial 2026-08-15

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

ComparisonFAQPressFree trial

In their own words

18 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Photo to Excel — Convert Table Photos to Spreadsheet
Meta description: Photo to Excel turns table photos and screenshots into editable .xlsx files. Merge images, remove duplicates, preview and download free with no login required.
Headline: Photo to Excel
Section headings: From table screenshot to editable ExcelWhat is photo to excel?Why choose photo to excel?Photo to Excel vs manual entryHow to use photo to excelPhoto to excel benefitsWho uses photo to excel?Tips for better photo to excel results+5 more, not shown
Buttons and links: Sign InConvert to Excel

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measured

Hero section of phototoexcel.info — **Hero**1% down the page

Footer section of phototoexcel.info — **Footer**30% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Friction reduction1 of 1

Answers buyer objections Photo to excel FAQ

Value reinforcement1 of 1

Compares itself against alternatives comparison table: Dimension · Manual entry · Photo to Excel

What we didn’t find

2 of 5 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see2 of 5 applicable

Proof above the fold 292 of 1777 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 1 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

100% of measurable text passes WCAG AA.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 12px (base ~18px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

20 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & deliveryclear

Page weight not measurableweight:page-weight

At least 1.7 MB across 63 measurable resources, but 19 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources noteweight:render-blocking-resources

4 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images noteweight:oversized-images

1 image is shipped at more than 2x the width shown.

“logo.png?v=10” is 1254px wide, displayed at 28px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #3 — Intent-Match Funnelstrategy guide

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table home: comparison table: Dimension · Manual entry · Photo to Excelcomparison copy Photo to Excel vs manual entry

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.