saas · Aug 15, 2026

pipelab.org

68/100 Partial

Scores higher than 95% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 94%.

7 conversion tactics detected
4 pages captured
12 UX checks
3 flagged

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 85 · mobile 50.

Walk 77 links on the entry page, 50 walkable. 2 matched a funnel step; we captured 4 pages in all, this one included.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

2 tactics

Free trialLogo wall

Compare

▼ thinnest

0 tactics

no named tactics detected on this step

Pricing

▲ strongest

4 tactics

$0 +9 more · save 17% · subscription · 1 proof point

FAQTrust badgesNo cardPricing tiers

Compare

3 tactics

$49

ComparisonFAQDemo / docs

In their own words

22 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: PipeLab: Runtime Security and Evidence for AI Agents
Meta description: PipeLab builds Pipelock, an open-source agent firewall for mediated egress and MCP traffic, with signed evidence for security and compliance.
Headline: Open-source agent firewall for MCP and AI agent egress
Section headings: Detect. Enforce. Prove.What Pipelock coversMonitor. Block. Prove.Two minutes to protectionRun by people who ship agentsDetectEnforceProve+5 more, not shown
Buttons and links: COPYClaude CodeCursorVS CodeJetBrainsGet Started Free

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of pipelab.org — **Nav**0% down the page

Hero section of pipelab.org — **Hero**1% down the page

Logos section of pipelab.org — **Logos**65% down the page

CTA section of pipelab.org — **CTA**87% down the page

Footer section of pipelab.org — **Footer**93% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Price anchor element — **Price anchor**“$99/mo”

No credit card element — **No credit card**“Forever. No credit card.”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit $49/mo, $99/mo, free

Action path3 of 4

Puts proof in the first viewport ★ VENDOR

Offers a free trial or free tier Get Started Free

Offers a demo or docs entry point documentation

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (5 distinct marks)

Friction reduction2 of 2

Answers buyer objections Frequently asked questions What counts as a "security profile"? Do licenses phone home? Ca

Offers a free trial or free tier also shown under Action path

Value reinforcement1 of 2

Compares itself against alternatives comparison table: FEATURE · PIPELOCK · LAKERA GUARD

What we didn’t find

4 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see4 of 11 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 12 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

87% of measurable text passes WCAG AA. 4+ runs fail.

worst: “install” at 4.05:1 (12px, #64748b on #0e0e11). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 10px (base ~17px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

108 of 154 interactive targets are under 44×44px on mobile.

smallest: “Menu” at 32×34px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

27 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

6 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Keyboard reachability

1 element looks clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.5 MB across 27 measurable resources, but 57 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #3 — Intent-Match Funnelstrategy guide

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table p4: comparison table: FEATURE · PIPELOCK · LAKERA GUARDcomparison copy Pipelock vs Lakera Guard | PipeLab

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.