The funnel, frame by frame see their whole funnel without clicking through it. scored step by step measured Desktop 3 steps
⤢
01
Homepage / Lander
Free trial Logo wall
⤢
02
Compare ▼ thinnest
no named tactics detected on this step
⤢
03
Pricing ▲ strongest
$0 +9 more · save 17% · subscription · 1 proof point
FAQ Trust badges No card Pricing tiers
Offer how clearly they present the deal and its value measured
8/8 high points earned
Pricing tiers $49/mo, $99/mo, free
Action the path to convert. CTA, sign-up, checkout measured
13/20 high points earned
Proof above the fold Get Started Free GitHub ★ 772 ★ VENDOR Free trial / freemium Get Started Free
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
lead-capture form
we have this →
demo / docs entry
we have this →
Trust proof, social proof, and credibility measured
6/11 partial points earned
Trusted-by logo wall logo wall (5 distinct marks)
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
usage / adoption proof
we have this →
Friction objections answered, barriers removed measured
10/10 high points earned
FAQ / objection handling Free trial / freemium Get Started Free
Value why it’s worth it. comparison and reinforcement measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
us-vs-them comparison
we have this →
usage / adoption proof
we have this →
UX signals measured UX quality. contrast · mobile · type · a11y · layout measured
Leaky
3 flags · 7 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
85% of measurable text passes WCAG AA. 4+ runs fail.
worst: “install” at 4.05:1 (12px, #64748b on #0e0e11). needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length. is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 11px (base ~17px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTE Line length
22 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 5 content images carry alt text.
NEEDS WORK Named controls
6 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog32px
A subheading in their voice26px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report. copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
pipelab.org · 5/9 tactics · 1 proof templates · evidence-backed
Copy report →
# Agent Brief. build in the style of pipelab.org
> Machine-extracted from a live on-demand funnel teardown (2026-07-20). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Compare → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#09090b` | 51.7% | support |
| `#ffffff` | 34.4% | background |
| `#0e0e11` | 12.9% | support |
| `#00e5a0` | 1.1% | accent/brand |
Curated roles: `primary=#00e5a0` · `accent=#00e5a0` · `bg=#ffffff` · `surface=#ffffff` · `text=#94a3b8`
## Type
- Display: `JetBrains Mono`
- Body: `Inter`
- Size scale (px): 11, 12, 13, 14, 15, 16, 17, 18, 20, 26, 32, 48
- Radius (px): 4, 12, 18, 50, 999
## Patterns detected (fact-based). 5/9
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: Frequently asked questions What counts as a "security profile"? Do licenses phone home? Ca)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: Get Started Free
GitHub
★ 772; p2: ★ VENDOR)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Get Started Free; pricing: No credit card)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (5 distinct marks))_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: $49/mo, $99/mo, free)_
## Proof language (harvested strings → templates)
- `save {N}%`. e.g. "save 17%"
## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.
