Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
7 tactics
2 proof points
saas · Sep 16, 2026
platelens.app
We found more conversion tactics here than on 86% of the 1,350 multi-step SaaS funnels we have measured.
7 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-16. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 88% of them.
Walk 50 links on the entry page, 24 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
7 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison grid: 26 rows
- Answers buyer objections
Is PlateLens accurate? ▼ Can I track macros with PlateLens? ▼ Does PlateLens sync with App
- Puts proof in the first viewport
★★★★★
+ 4 more with evidence
-
Not seen
4 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
- Usage / adoption proof
- A count of developers / teams / companies / stars using the product.
+ 1 more
-
Flagged
4 of 11 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 77% of measurable text passes WCAG AA. 4+ runs fail. 16% of text was unmeasurable (over i…
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Landmark regions
- No <header> or <main> landmark. screen-reader users cannot jump between regions.
+ 1 more
-
Walked
3 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Features
- Step 3
- Pricing
-
In their words
The headline:
The best calorie counter app
- Promise
Calorie counter app: type, speak, snap a photo, or scan a barcode. AI photo analysis, editable portions. Free…
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 7 conversion tactics detected since 2026-08-09.
- 7 tactics 2026-08-09
- 7 tactics 2026-08-15
- 7 tactics 2026-09-16
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
The Most Accurate Calorie Tracking App & Calorie Counter | PlateLens
- Meta description
Calorie counter app: type, speak, snap a photo, or scan a barcode. AI photo analysis, editable portions. Free plan. iPhone, Android, Apple Watch & web.
- Headline
The best calorie counter app
- Section headings
What independent reviewers say
Nutrition tracking in three steps
Everything you need to reach your goals
On iPhone, Android, Apple Watch and the web
Where your nutrition data comes from
When AI isn’t sure, we tell you
Accuracy independently reproduced
The best tracker isn’t the one that guesses once — it’s the one that gets fast after correction
+8 more, not shown- Buttons and links
Is PlateLens accurate? ▼
Can I track macros with PlateLens? ▼
Is my data private and secure? ▼
What app counts calories from a photo of food? ▼
Is PlateLens really free? ▼
Download
DOWNLOAD ON THE App Store
Sections
7 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
7 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
comparison grid: 26 rows
Answers buyer objections
Is PlateLens accurate? ▼ Can I track macros with PlateLens? ▼ Does PlateLens sync with App
proof2 of 4
Puts proof in the first viewport
★★★★★
Shows customer logos or a trusted-by claim
backed by
offer2 of 2
Offers a free trial or free tier
Free tier
Makes the pricing ladder explicit
free, $9.99/mo, $2.92/mo
checkout1 of 2
Offers a demo or docs entry point
documentation
What we didn’t find
4 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 11 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 10 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:77% of measurable text passes WCAG AA. 4+ runs fail. 16% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Static TDEE” at 1.47:1 (15px, #d1d5db on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Landmark regions
structure:No <header> or <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:96 of 120 interactive targets are under 44×44px on mobile.
smallest: “Home” at 35×21px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
32 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Label in name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Oversized images
3 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Not measurable1
Page weight
At least 0.1 MB across 9 measurable resources, but 13 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#4ecdc4
accent#4ecdc4
bg#ffffff
surface#f8f9fa
text#4b5563
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog32px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
24pxAa
32pxAa
40pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa650
Aa700
Aa800
FAMILIES
-apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
