Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
5 tactics
saas · Sep 20, 2026
wephora.com
We found more conversion tactics here than on 23% of the 1,413 multi-step SaaS funnels we have measured.
4 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 34% of them.
Walk 18 links on the entry page, 10 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Do I need a credit card to try Wephora? +
- Puts proof in the first viewport
Overall dining experience* Rating (1–5)
- Offers a free trial or free tier
free plan
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 4 more
-
Flagged
5 of 16 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 0% of measurable text passes WCAG AA. 4+ runs fail. 45% of text was unmeasurable (over im…
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Oversized images
- 7 images are shipped at more than 2x the width shown.
+ 2 more
-
Walked
3 pages walked, Homepage / Lander to Register
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Register
-
In their words
The headline:
Build surveys, leads & registrations with AI - ready to share in seconds.
- Promise
Wephora is your AI form platform - turn prompts into publish-ready forms, customize in the visual builder, an…
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
29 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Wephora | Create powerful forms with AI
- Meta description
Wephora is your AI form platform - turn prompts into publish-ready forms, customize in the visual builder, and collect responses with built-in analytics.
- Headline
Build surveys, leads & registrations with AI - ready to share in seconds.
- Section headings
How it works
Builder, analytics, logic & respondent experience
Start from a proven template
Built for faster workflows and smarter form experiences
Common questions
Ready to publish your first form?
Describe your form
AI generates structure
+6 more, not shown- Buttons and links
How it works
Features
Templates
Build with AI
About
Generate My Form
Try it live
Preview with AI
Visual builder
Live analytics
+2 more, not shown
Sections
6 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Do I need a credit card to try Wephora? +
proof1 of 4
Puts proof in the first viewport
Overall dining experience* Rating (1–5)
offer1 of 2
Offers a free trial or free tier
free plan
checkout1 of 2
Lead-capture form
name, email, password, confirmPassword
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Trusted-by logo wall
1,546 of the 2,138 funnels we checked
Pricing tiers
905 of the 1,750 SaaS funnels we checked
Press / "as seen in"
673 of the 2,522 funnels we checked
Demo / docs entry
594 of the 1,760 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 15 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:0% of measurable text passes WCAG AA. 4+ runs fail. 45% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Preview with AI” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:7 images are shipped at more than 2x the width shown.
“wephora-logo.png” is 1024px wide, displayed at 32px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:67 of 81 interactive targets are under 44×44px on mobile.
smallest: “Show password” at 16×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
10 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
4 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
5 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Autocomplete hints
No autocomplete attributes across 4 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 0.7 MB across 15 measurable resources, but 35 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f4f4fc
bg#ffffff
surface#f4f4fc
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox52px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
24pxAa
30pxAa
36pxAa
48pxAa
52pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
