their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 12, 2026

plausible.io

Name: plausible.io funnel teardown
Creator: UXXRAY

saas · desktop

Biggest quick win

Smallest body text is 12px (base ~16px) — below the ~16px readable floor. Keep body copy ≥15–16px; reserve sub-13px for fine print only.

50 /100

Thin ★★☆☆☆ brand avg across funnels

Score breakdown

Offer clarity 8/8
Action path 11/20
Trust & proof 6/11
Friction reduction 4/10
Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured

Homepage / Lander

7 tactics

$9 +2 more · subscription

SubscriptionTrust badgesFree trialNo cardLogo wallPricing tiersDemo / docs

Offer

how clearly they present the deal and its valuemeasured

8/8highpoints earned

Pricing tiersfree, $9/mo, $14/mo, $19/mo

Action

the path to convert — CTA, sign-up, checkoutmeasured

11/20partialpoints earned

Free trial / freemiumStart free
Demo / docs entry

Not detected: proof above the fold and lead-capture form.

Trust

proof, social proof, and credibilitymeasured

6/11partialpoints earned

Trusted-by logo walltrusted by

Not detected: usage / adoption proof.

Friction

objections answered, barriers removedmeasured

4/10partialpoints earned

Free trial / freemiumStart free

Not detected: FAQ / objection handling.

Value

why it’s worth it — comparison and reinforcementmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison and usage / adoption proof.

UX signals

measured UX quality — contrast · mobile · type · a11y · layoutmeasured

Minor

2 flags · 7 checks

Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

96% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length — is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 12px (base ~16px) — below the ~16px readable floor.

Keep body copy ≥15–16px; reserve sub-13px for fine print only.

NOTELine length

1 paragraph runs past ~95 characters per line.

Cap measure at ~60–75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

NOTEImage alt text

1 of 9 content images (11%) have no alt attribute.

Add descriptive alt to content images; alt="" for purely decorative ones.

NEEDS WORKForm labels

1 of 1 form fields have no label.

Give every input a <label> or aria-label; placeholders are not labels.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.

Live scan · 15–25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#252f3f

accent#252f3f

bg#ffffff

surface#f4f5f7

text#4b5563

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog36px

A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report — copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from

plausible.io · 4/9 tactics · 0 proof templates · evidence-backed

# Agent Brief — build in the style of plausible.io

> Machine-extracted from a live on-demand funnel teardown (2026-07-12). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 69.4% | background |
| `#f4f5f7` | 17.4% | background |
| `#252f3f` | 10.7% | support |
| `#161e2e` | 1.7% | support |
| `#5850ec` | 0.7% | accent/brand |
| `#eef1f6` | 0% | background |
| `#fdf6b2` | 0% | background |
| `#5f48ff` | 0% | accent/brand |

Curated roles: `primary=#252f3f` · `accent=#252f3f` · `bg=#ffffff` · `surface=#f4f5f7` · `text=#4b5563`

## Type
- Display: `system-ui`
- Body: `system-ui`
- Size scale (px): 12, 14, 16, 18, 20, 24, 30, 36, 48
- Radius (px): 3, 4, 6, 8, 12, 9999

## Patterns detected (fact-based) — 4/9
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: Start free)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted by)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: free, $9/mo, $14/mo, $19/mo)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: Documentation)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.