saas · Aug 12, 2026

pnllog.app

10/100 Sparse

Scores above 24% of 525 entry-page captures we have measured. Among the 289 saas funnels in that group, above 5%.

Walk 3 links seen, 1 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.22.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
0pts since the first measured scan (2026-08-09) — 2 re-scans
  1. 10 Sparse 2026-08-09
  2. 10 Sparse 2026-08-12

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
0 tactics

no named tactics detected on this step

In their own words

9 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
PNL Log — Trading Journal with a Feed
Meta description
Post your PNL. Build your track record. See what the best traders are doing. Track your trades, share your results and discover top traders on PNL Log.
Headline
The Social Network for Traders
Buttons and links
Sign InSign UpForgot password?Sign inContactInstall

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path1 of 4

Lead-capture form email, password

What we didn’t find

10 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see10 of 11 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this
Trusted-by logo wall 1050 of 1369 measured funnels run this
Free trial / freemium 974 of 1248 measured funnels run this
Pricing tiers 636 of 1248 measured funnels run this
Press / "as seen in" 448 of 1769 measured funnels run this
Demo / docs entry 440 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

38% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Install” at 3.77:1 (14px, #ffffff on #059669). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets1 flagged

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Tap-target size (mobile) needs workmobile:tap-target-size-mobile

10 of 13 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 16×16px

fix Give tappable controls a ≥44×44px hit area. the touch minimum.

Typography2 flagged

Body text size needs worktype:body-text-size

Smallest body text is 12px (base ~14px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height needs worktype:line-height

Body line-height is 1.25×. tight enough to hurt readability.

fix Set body line-height to ~1.4-1.6×.

Accessibility hygiene1 flagged

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 1 content images carry alt text.

Form labels notea11y:form-labels

2 form fields rely on placeholder text as the only label.

fix Back placeholders with a real <label>. placeholder text vanishes on input.

Named controls needs worka11y:named-controls

1 button/link has no accessible name (icon-only, no aria-label).

fix Add aria-label to icon-only buttons and links.

Weight & delivery1 flagged

Page weight needs workweight:page-weight

At least 5.4 MB across 26 measurable resources. 2 cross-origin resources did not expose a size, so the real total is higher.

fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources passesweight:render-blocking-resources

3 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images noteweight:oversized-images

1 image is shipped at more than 2x the width shown.

“apple-touch-icon.png” is 1024px wide, displayed at 40px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Structure & reachability1 flagged

Landmark regions needs workstructure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Form usabilityclear

Autocomplete hints noteforms:autocomplete-hints

No autocomplete attributes across 2 fields. browsers cannot autofill.

fix Add autocomplete="email"/"tel"/"name" to identity fields.

Inline validation passesforms:inline-validation

2 fields carry validation attributes (required/pattern/aria-invalid).

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#2d6a4f
accent#2d6a4f
bg#000000
surface#000000
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox30px
Jumps over the lazy dog20px
A subheading in their voice16px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
20pxAa
30pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Sections, Elements and Playbook match, and found none on this funnel.

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