Live instrument · reads any public funnel
Point it at a competitor.See exactly what converts.
Paste a URL. We walk the funnel like a visitor and hand back measured facts: the exact tactics it runs, tied to the on-page strings that fired.
231 funnels, ranked highest score → lowest
Higher score, more recognizable: the order is the credibility. See the full score wall →
How the scan reads
Three steps, one instrument
This is what comes back
A real result, unedited
Not a mockup. The actual output of an X-ray, run on a real funnel. This is what your competitor's scan will look like.
Real teardown · captured 2026-07-11
ryzesuperfoods.com
Tactic detected: Money-back guarantee
Found on 3 of the funnel's steps. Here's what a measured, evidence-backed detection looks like:
home: 30-Day Money Back Guarantee
Playbook match: pre_sold · Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
What the other 230 tell us
Most funnels are running blind
Four numbers, pulled live from the corpus every time this page builds. Not survey data, not a vendor claim.
a goldmine
– A Claude code worker, unprompted.Spec comparison
What each tool actually measures
No incumbent runs the full combo: each owns one slice. This is ours, honestly ruled off against theirs.
| UXXRAY | BuiltWith | Project Wallace | LLM page auditors | |
|---|---|---|---|---|
| Walks the full funnel, not one page | ✓ | ✗ | ✗ | ✗ |
| Every claim cites its evidence string | ✓ | ✗ | ✗ | ✗ |
| Deterministic, zero LLM opinion | ✓ | ✓ | ✓ | ✗ |
| Ships an agent-ready build brief | ✓ | ✗ | ✗ | ✗ |
Candidly
Frequently asked, honestly answered
Is this legal?
Yes. We only read what's already public: rendered HTML, computed CSS, and visible copy on pages anyone could open in a browser. No logins, no paywall bypassing, no scraping behind auth.
Why is your own homepage the demo?
Because "facts, not opinions" has to survive being pointed at ourselves first. The teardown above is real: ryzesuperfoods.com, 12/13 tactics detected, unedited.
What happens if the target site blocks bots?
We label the result "blocked," never zero. Cloudflare challenges and login walls happen. We say so instead of guessing a score.
Do you store the email I sign up with?
Yes, to deliver the finished teardown and let you re-run scans later. Nothing sold, no spam beyond that.
Why give the scan away free?
Every scan grows the 231-funnel corpus we score you against. The benchmark gets more useful with each one, so it's worth giving away early.