their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 17, 2026

porfilr.com

Name: porfilr.com funnel teardown
Creator: UXXRAY

saas · desktop

Biggest quick win

0% of measurable text passes WCAG AA. 4+ runs fail. 36% of text was unmeasurable (over images/gradients). not counted either way. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

50 /100

Thin ★★☆☆☆ 5 measured categories

Score breakdown

Offer clarity 0/8
Action path 12/20
Trust & proof 0/11
Friction reduction 10/10
Value reinforcement 7/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

▼ thinnest

4 tactics

$300 +3 more

Sticky CTATrust badgesFree trialNo card

Pricing

▲ strongest

5 tactics

$0 +5 more

Sticky CTAComparisonFAQFree trialNo card

Offer

how clearly they present the deal and its valuemeasured

0/8nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: pricing tiers.

Action

the path to convert. CTA, sign-up, checkoutmeasured

12/20highpoints earned

Free trial / freemiumGet started freeFree$0
Lead-capture form

Not detected: proof above the fold and demo / docs entry.

Trust

proof, social proof, and credibilitymeasured

0/11nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: trusted-by logo wall and usage / adoption proof.

Friction

objections answered, barriers removedmeasured

10/10highpoints earned

FAQ / objection handling
Free trial / freemiumGet started freeFree$0

Value

why it’s worth it. comparison and reinforcementmeasured

7/10highpoints earned

Us-vs-them comparisoncomparison grid: 7 rows

Not detected: usage / adoption proof.

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Leaky

3 flags · 6 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

NEEDS WORKText contrast (WCAG AA)

0% of measurable text passes WCAG AA. 4+ runs fail. 36% of text was unmeasurable (over images/gradients). not counted either way.

worst: “JD” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 10px (base ~20px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

21 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

NEEDS WORKForm labels

1 of 4 form fields have no label (+3 rely on placeholder only).

Give every input a <label> or aria-label; placeholders are not labels.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#ffffff

accent#ffffff

bg#ffffff

surface#ffffff

text#ffffff

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox72px

Jumps over the lazy dog60px

A subheading in their voice48px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

porfilr.com · 4/9 tactics · 0 proof templates · evidence-backed

# Agent Brief. build in the style of porfilr.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 100% | background |

Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#ffffff` · `text=#ffffff`

## Type
- Display: `Playfair Display`
- Body: `ui-sans-serif`
- Size scale (px): 10, 12, 14, 16, 18, 20, 24, 36, 48, 60, 72
- Radius (px): 4, 8, 12, 16, 33554400

## Patterns detected (fact-based). 4/9
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison grid: 7 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: Frequently Asked Questions)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Get started free; pricing: Free$0)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: website, firstName, email, email)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.