saas · Sep 23, 2026

porfilr.com

We found more conversion tactics here than on 23% of the 1,413 multi-step SaaS funnels we have measured.

4 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-23. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 34% of them.

Walk 25 links on the entry page, 10 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison grid: 7 rows
    Answers buyer objections
    Frequently Asked Questions
    Offers a free trial or free tier
    Get started free

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    + 4 more

    See what we looked for

  3. Flagged

    5 of 12 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    5% of measurable text passes WCAG AA. 4+ runs fail. 32% of text was unmeasurable (over im…
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Form labels
    1 of 4 form fields have no label (+3 rely on placeholder only).

    + 2 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Pricing

    Walk it frame by frame

  5. In their words

    The headline: A portfolio that works as hard as you do.

    Promise
    Build a professional portfolio in 10 minutes. No code, no design skills needed. Made for writers, designers,…
    Prices shown
    $300 · $35 · $500

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

4 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 4 scans Same 4 conversion tactics detected since 2026-07-30.
  1. 4 tactics 2026-07-30
  2. 4 tactics 2026-08-02
  3. 4 tactics 2026-08-03
  4. 4 tactics 2026-09-23

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
4 tactics

$300 +4 more

Sticky CTATrust badgesFree trialNo card
Pricing
02

Pricing

▲ strongest
5 tactics

$0 +5 more

Sticky CTAComparisonFAQFree trialNo card

In their own words

34 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Porfilr — Your work, finally visible
Meta description
Build a professional portfolio in 10 minutes. No code, no design skills needed. Made for writers, designers, and marketers who are serious about being found.
Headline
A portfolio that works as hard as you do.
Section headings
Whatever you create, your work deserves to be seen.Pick a template. Make it yours in minutes.Some work needs more than a page.Everything a portfolio needs. Nothing it doesn't.Stop sending Google Docs.Three steps, then you're done.Work that speaks for itself.Start free. Upgrade when you're ready.+8 more, not shown
Buttons and links
Build mine free →See how it worksUse this →See how it works →Start for freeUpgrade to ProGet started free →See a live exampleSubscribeGet started free
Prices on the page
$300$35$500$19$0

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of porfilr.com
Nav0% down the page
Hero section of porfilr.com
Hero1% down the page
Pricing section of porfilr.com
Pricing73% down the page
Email capture section of porfilr.com
Email capture90% down the page
Footer section of porfilr.com
Footer95% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives comparison grid: 7 rows
Answers buyer objections Frequently Asked Questions

offer1 of 2

Offers a free trial or free tier Get started free

checkout1 of 2

Lead-capture form website, firstName, email, email

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Trusted-by logo wall 1,546 of the 2,138 funnels we checked
Pricing tiers 905 of the 1,750 SaaS funnels we checked
Press / "as seen in" 673 of the 2,522 funnels we checked
Demo / docs entry 594 of the 1,760 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 11 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

5% of measurable text passes WCAG AA. 4+ runs fail. 32% of text was unmeasurable (over images/gradients). not counted either way.

worst: “JD” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Form labels

a11y:form-labels

1 of 4 form fields have no label (+3 rely on placeholder only).

FixGive every input a <label> or aria-label; placeholders are not labels.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

35 of 60 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 18×18px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

19 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels

Not measurable1

Page weight

At least 0.3 MB across 7 measurable resources, but 13 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog60px
A subheading in their voice48px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
36pxAa
48pxAa
60pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Playfair Display · ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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