Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
$199 +1 more
saas · Sep 23, 2026
prava.dev
We found more conversion tactics here than on 6% of the 324 entry-page SaaS captures we have measured.
1 conversion tactic detected
1 page walked · measured by Roentgen 1.27.0
Walk 6 links seen on the entry page, and none were walkable past it. We only follow a[href], so a funnel behind a button or a login would not appear here.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-23. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 640 entry-page captures, more conversion tactics than 21% of them.
The short version, in 4 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Makes the pricing ladder explicit
$199/mo, $499/mo
-
Not seen
10 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
+ 7 more
-
Flagged
5 of 10 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 84% of measurable text passes WCAG AA. 4+ runs fail. 18% of text was unmeasurable (over i…
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Page weight
- At least 8.9 MB across 10 measurable resources.
+ 2 more
-
In their words
The headline:
Security that thinks before threats move.
- Promise
Prava is an AI cybersecurity company delivering end-to-end security: penetration testing, threat intelligence…
- Prices shown
- $199 · $499
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Prava: AI Cybersecurity for End-to-End Enterprise Protection
- Meta description
Prava is an AI cybersecurity company delivering end-to-end security: penetration testing, threat intelligence, phishing protection, malware analysis and endpoint security, unified by one native AI threat detection layer.
- Headline
Security that thinks before threats move.
- Section headings
Predict. Prevent. Protect.
Five disciplines. One mind behind them.
A threat model is not portable.
How Prava thinks
The landscape never pauses. Neither does the model.
Fewer alarms. Better answers.
Three plans. Scale as your team grows.
A security company that shows its work.
+8 more, not shown- Buttons and links
Explore Protection
Talk to an Expert
01 Financial services Regulated. Targeted. Watched.
02 Healthcare Cannot be switched off.
04 Public sector Patient adversaries, long procurement.
06 Retail & e-commerce A surface that changes every week.
Get started
Contact sales
All insights
READ
- Prices on the page
$199
$499
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionoffer1 of 2
Makes the pricing ladder explicit
$199/mo, $499/mo
What we didn’t find
10 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see10 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Free trial / freemium
1,340 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 10 measured checks need work
Text contrast (WCAG AA)
contrast:84% of measurable text passes WCAG AA. 4+ runs fail. 18% of text was unmeasurable (over images/gradients). not counted either way.
worst: “05” at 2.35:1 (11px, #4d4d54 on #0b0b0d). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Page weight
weight:At least 8.9 MB across 10 measurable resources.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Oversized images
weight:5 images are shipped at more than 2x the width shown.
“penetration-testing.png” is 1536px wide, displayed at 236px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:37 of 55 interactive targets are under 44×44px on mobile.
smallest: “Open menu” at 40×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing1
Line length
8 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#0b0b0d
bg#f3f3f4
surface#f3f3f4
text#a9a9b0
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox67px
Jumps over the lazy dog54px
A subheading in their voice51px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
23pxAa
45pxAa
51pxAa
54pxAa
67pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
ui-sans-serif · ui-monospace
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
