The funnel, frame by frame see their whole funnel without clicking through it — scored step by step measured Desktop 3 steps
⤢
01
Homepage / Lander
FAQ Logo wall Demo / docs
⤢
02
Pricing
$0 +2 more
Free trial Pricing tiers Demo / docs
⤢
03
Demo
$42 +1 more
Trust badges Logo wall Demo / docs
Offer how clearly they present the deal and its value measured
8/8 high points earned
Pricing tiers $0/mo, $2,000/mo, $5,000/mo, free
Action the path to convert — CTA, sign-up, checkout measured
11/20 partial points earned
Free trial / freemium $0/mo Demo / docs entry Not detected: proof above the fold and lead-capture form.
Trust proof, social proof, and credibility measured
6/11 partial points earned
Trusted-by logo wall trusted by Not detected: usage / adoption proof.
Friction objections answered, barriers removed measured
10/10 high points earned
FAQ / objection handling Free trial / freemium $0/mo
Value why it’s worth it — comparison and reinforcement measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals measured UX quality — contrast · mobile · type · a11y · layout measured
Minor
2 flags · 7 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
86% of measurable text passes WCAG AA — 4+ runs fail. 27% of text was unmeasurable (over images/gradients) — not counted either way.
worst: “Send” at 2.76:1 (11px, #8a949f on #eef3f8) — needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length — is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 8px (base ~17px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTE Line length
8 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 7 content images carry alt text.
NOTE Form labels
1 form field relies on placeholder text as the only label.
Back placeholders with a real <label> — placeholder text vanishes on input.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog19px
A subheading in their voice17px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report — copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
proxon.ai · 5/9 tactics · 0 proof templates · evidence-backed
Copy report →
# Agent Brief — build in the style of proxon.ai
> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Demo
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 49.1% | background |
| `#f8fafc` | 32.2% | background |
| `#fdfaf3` | 6.9% | background |
| `#f1f6fb` | 5.6% | background |
| `#096fd0` | 4.5% | accent/brand |
| `#ff6154` | 1.7% | accent/brand |
| `#eef3f8` | 0.1% | background |
| `#0a1627` | 0% | support |
Curated roles: `primary=#096fd0` · `accent=#096fd0` · `bg=#ffffff` · `surface=#f8fafc` · `text=#48515c`
## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 19, 54
- Radius (px): 2, 8, 10, 999, 9999, 33554400
## Patterns detected (fact-based) — 5/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: What does Proxon do? +)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(pricing: $0/mo)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted by; p3: companies use)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(pricing: $0/mo, $2,000/mo, $5,000/mo, free)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: Book a Demo; pricing: Book a Demo; p3: Book a Demo)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.
