saas · Sep 4, 2026
85/100 Strong
Scores higher than 95% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 94%.
Measured by Roentgen 1.27.0 on 2026-09-04. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 85 · mobile 85.
Walk 97 links on the entry page, 75 walkable. 6 matched a funnel step; we captured 4 pages in all, this one included.
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionEstimating Software for Contractors | QuickEstimate
QuickEstimate helps contractors create accurate estimates in minutes. Automatically calculate labor, overhead, and profit margins. Free 14-day trial.
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Who Benefits Most from QuickEstimate
Everything Built Into One Platform
From Project to Profitable Proposal in 6 Steps
Every Tool to Estimate with Confidence
Simple, Transparent Pricing
Master the Art of Profitable Estimating+8 more, not shown
Guided Trial
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Solo Contractors
General Contractors
Project Managers
Multi-Crew Firms
Cost Estimation+2 more, not shown
$2.4
$42,800
$31,200
$8,500
$14,000
$17,370
$25,168
$139,038+11 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$79/mo, free, $29/mo, $149/mo
98% Satisfaction rating
free trial
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FAQ Questions Contractors Ask Before Switching How is QuickEstimate different from Excel?
comparison grid: 11 rows
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 14 measured checks need work1 could not be measured — not counted either way
94% of measurable text passes WCAG AA. 4+ runs fail.
worst: “★★★★★” at 2.04:1 (14px, #f59e0b on #f7f9fc). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest body text is 10px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
3 of 3 form fields have no label.
FixGive every input a <label> or aria-label; placeholders are not labels.
10 images are shipped at more than 2x the width shown.
“launchboard-badge.png” is 1891px wide, displayed at 100px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
No <main> or <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
207 of 338 interactive targets are under 44×44px on mobile.
smallest: “✕” at 20×29px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:7 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:4 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:At least 0.5 MB across 19 measurable resources, but 70 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Mobile viewport · Language declared · Image alt text · Render-blocking resources
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessComparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy
p2: comparison grid: 11 rowscomparison copy
QuickEstimate vs. The Alternatives
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
