saas · Sep 16, 2026

reporters.io

We found more conversion tactics here than on 86% of the 1,350 multi-step SaaS funnels we have measured.

7 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-16. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 88% of them.

Walk 30 links on the entry page, 15 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    7 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently Asked Questions
    Offers a free trial or free tier
    free trial
    Shows customer logos or a trusted-by claim
    logos: Linkedin, X, website

    + 4 more with evidence

    See all 7

  2. Not seen

    4 of 11 applicable tactics we checked for and did not see

    Demo / docs entry
    A "book a demo" or documentation / API entry point.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 1 more

    See what we looked for

  3. Flagged

    7 of 16 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    87% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Render-blocking resources
    8 stylesheets/scripts in <head> block first paint.

    + 4 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Signup

    Step 1
    Homepage / Lander
    Step 2
    Plans
    Step 3
    Signup

    Walk it frame by frame

  5. In their words

    The headline: Best Journalist Contact Database

    Promise
    Use the most accurate journalist contact database to find journalists by beat, outlet, or region. Streamline…
    Prices shown
    $5 · $35 · $85

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans Same 7 conversion tactics detected since 2026-08-09.
  1. 7 tactics 2026-08-09
  2. 7 tactics 2026-08-15
  3. 7 tactics 2026-09-16

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
7 tactics

$5 +2 more  ·  1 proof point

FAQTrust badgesPressFree trialLogo wallUsage proofPricing tiers
Plans
02

Plans

4 tactics

$35 +1 more  ·  30% off  ·  subscription  ·  1 proof point

FAQFree trialNo cardPricing tiers
Signup
03

Signup

▼ thinnest
1 tactic
Free trial

In their own words

34 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Best Journalist Contact Database | Reporters.io
Meta description
Use the most accurate journalist contact database to find journalists by beat, outlet, or region. Streamline your PR outreach with verified contact info.
Headline
Best Journalist Contact Database
Section headings
It's super easy to find journalists.Our journalist contact database covers top media outletsUse our journalist contact database for every need to find journalists for PR, marketing, and brand teamsFind journalists in 3 simple stepsOur FeaturesWhy Choose Reporters.io?PricingFrequently Asked Questions+8 more, not shown
Buttons and links
FeaturesLoginTechCrunchStartupsVenture CapitalAIHide FiltersContacts 20Outlets 19Locations 1+2 more, not shown
Prices on the page
$5$35$85

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of reporters.io
Nav0% down the page
Hero section of reporters.io
Hero1% down the page
Logos section of reporters.io
Logos19% down the page
Pricing section of reporters.io
Pricing66% down the page
FAQ section of reporters.io
FAQ75% down the page
Footer section of reporters.io
Footer94% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Guarantee element
Guarantee“Money Back Guarantee”
No credit card element
No credit card“No credit card required Cancel anytime Setup in 5 minutes”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently Asked Questions

proof3 of 4

Shows customer logos or a trusted-by claim logos: Linkedin, X, website
Puts a number on adoption 200+Teams
Shows press logos or an as-seen-in claim press: TechCrunch, Wired, The Verge, Forbes

offer2 of 2

Offers a free trial or free tier free trial
Makes the pricing ladder explicit $35/mo, $85/mo, free

checkout1 of 2

Lead-capture form firstName, lastName, emailAddress, password

What we didn’t find

4 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see4 of 11 applicable

Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

7 of 15 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

87% of measurable text passes WCAG AA. 4+ runs fail.

worst: “US” at 2.54:1 (12px, #9ca3af on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

8 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

30 images are shipped at more than 2x the width shown.

“logo.1xxcbseb9c11l.svg” is 500px wide, displayed at 36px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Input types

forms:input-types

1 field uses type="text" for email or phone. mobile keyboards will not adapt.

“emailAddress”

FixUse type="email" / type="tel" so phones show the right keyboard.

Tap-target size (mobile)

mobile:tap-target-size-mobile

135 of 150 interactive targets are under 44×44px on mobile.

smallest: “Show password” at 40×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

5 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

3 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Autocomplete hints

No autocomplete attributes across 4 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 1.1 MB across 104 measurable resources, but 114 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#030712
bg#ffffff
surface#f3f4f6
text#475569
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
40pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
recoleta · ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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