saas · Aug 15, 2026

reporters.io

75/100 Strong

Scores above 87% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 84%.

7/11 tactics
3 steps
15 checks
5 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 30 links seen, 15 walkable, 2 matched, and we walked 3 pages.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

0pts since the first measured scan (2026-08-09) — 2 re-scans

75 Strong 2026-08-09
→
75 Strong 2026-08-15

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

7 tactics

$5 +2 more · 1 proof point

FAQTrust badgesPressFree trialLogo wallUsage proofPricing tiers

Plans

4 tactics

$35 +1 more · 30% off · subscription · 1 proof point

FAQFree trialNo cardPricing tiers

Signup

▼ thinnest

1 tactic

Free trial

In their own words

34 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Best Journalist Contact Database | Reporters.io
Meta description: Use the most accurate journalist contact database to find journalists by beat, outlet, or region. Streamline your PR outreach with verified contact info.
Headline: Best Journalist Contact Database
Section headings: It's super easy to find journalists.Our journalist contact database covers top media outletsUse our journalist contact database for every need to find journalists for PR, marketing, and brand teamsFind journalists in 3 simple stepsOur FeaturesWhy Choose Reporters.io?PricingFrequently Asked Questions+8 more, not shown
Buttons and links: FeaturesLoginTechCrunchStartupsVenture CapitalAIHide FiltersContacts 20Outlets 19Locations 1+2 more, not shown
Prices on the page: $5$35$85

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of reporters.io — **Nav**0% down the page

Hero section of reporters.io — **Hero**1% down the page

Logos section of reporters.io — **Logos**19% down the page

Pricing section of reporters.io — **Pricing**66% down the page

FAQ section of reporters.io — **FAQ**75% down the page

Footer section of reporters.io — **Footer**94% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Guarantee element — **Guarantee**“Money Back Guarantee”

No credit card element — **No credit card**“No credit card required Cancel anytime Setup in 5 minutes”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit $35/mo, $85/mo, free

Action path2 of 4

Offers a free trial or free tier free trial

Lead-capture form firstName, lastName, emailAddress, password

Trust & proof2 of 2

Shows customer logos or a trusted-by claim logos: Email, Linkedin, X, website

Puts a number on adoption 200+Teams

Friction reduction2 of 2

Answers buyer objections Frequently Asked Questions

Offers a free trial or free tier free trial

Value reinforcement1 of 2

Puts a number on adoption 200+Teams

What we didn’t find

4 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see4 of 11 applicable

Demo / docs entry 440 of 1256 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

87% of measurable text passes WCAG AA. 4+ runs fail.

worst: “US” at 2.54:1 (12px, #9ca3af on #ffffff). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~18px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

5 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 1.1 MB across 87 measurable resources, but 131 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources noteweight:render-blocking-resources

4 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

41 images are shipped at more than 2x the width shown.

“image?url=%2F_next%2Fstatic%2Fmedia%2Fem” is 512px wide, displayed at 30px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.