saas · Oct 8, 2026

retypewords.com

We found more conversion tactics here than on 23% of the 1,413 multi-step SaaS funnels we have measured.

4 conversion tactics detected

2 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-08. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 34% of them.

Walk 27 links on the entry page, 19 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    A FEW THINGS TO KNOW Less guessing. More creating. A simple tool, with a clear final check
    Offers a free trial or free tier
    free trial
    Shows customer logos or a trusted-by claim
    logos: MAPLE CAFE → WILLOW CAFE, LUMA → NOVA, $19 → $12, Edited packaging example, OpenHun

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 4 more

    See what we looked for

  3. Flagged

    5 of 10 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    55% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Render-blocking resources
    11 stylesheets/scripts in <head> block first paint.

    + 2 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Pricing

    Walk it frame by frame

  5. In their words

    The headline: Edit text in images online

    Promise
    Replace existing words in photos and screenshots with AI. No layers or design skills needed. Review the resul…
    Prices shown
    $19 · $12

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
4 tactics

$19 +1 more

FAQTrust badgesFree trialLogo wall
Pricing
02

Pricing

▲ strongest
5 tactics

$9.99 +5 more  ·  subscription

FAQTrust badgesFree trialLogo wallPricing tiers

In their own words

30 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Edit Text in Images Online — RetypeWords
Meta description
Replace existing words in photos and screenshots with AI. No layers or design skills needed. Review the result before downloading.
Headline
Edit text in images online
Section headings
Your workspaceNew words. In every setting.Edit image text in more languagesFrom “almost” to ready.Less guessing. More creating.Make the text in any image editable.A new name. Same place.A familiar item. A new word.+5 more, not shown
Buttons and links
Switch languageToggle themeLog inSign upMAPLE CAFE → WILLOW CAFELUMA → NOVA$19 → $12[email protected]EnglishEspañol+2 more, not shown
Prices on the page
$19$12

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of retypewords.com
Nav0% down the page
Hero section of retypewords.com
Hero2% down the page
Comparison section of retypewords.com
Comparison18% down the page
FAQ section of retypewords.com
FAQ66% down the page
Footer section of retypewords.com
Footer86% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections A FEW THINGS TO KNOW Less guessing. More creating. A simple tool, with a clear final check

proof1 of 4

Shows customer logos or a trusted-by claim logos: MAPLE CAFE → WILLOW CAFE, LUMA → NOVA, $19 → $12, Edited packaging example, OpenHun

offer2 of 2

Offers a free trial or free tier free trial
Makes the pricing ladder explicit free, $9.99/mo, $19.99/mo, $39.99/mo

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Press / "as seen in" 673 of the 2,522 funnels we checked
Demo / docs entry 594 of the 1,760 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Lead-capture form 457 of the 1,760 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 9 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

55% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Before” at 1.03:1 (11px, #ffffff on #fcfbf8). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

11 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

24 images are shipped at more than 2x the width shown.

“feature-badge-white.webp” is 2400px wide, displayed at 112px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

105 of 113 interactive targets are under 44×44px on mobile.

smallest: “Switch language” at 32×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing1

Line length

22 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 3.5 MB across 115 measurable resources, but 66 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#fcfbf8
bg#fcfbf8
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog27px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
21pxAa
23pxAa
24pxAa
27pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa550
Aa600
Aa650
Aa700
FAMILIES
displayFont · ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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