saas · Aug 9, 2026

roamiapp.com

50/100 Thin

Scores above 48% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 37%.

4/11 tactics
2 steps
15 checks
4 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 154 links seen, 149 walkable, 1 matched, and we walked 2 pages.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

8 tactics

$1.99 · 20% OFF · 1 proof point

Sticky CTAReviewsFAQTrust badgesFree trialNo cardLogo wallUsage proof

Plans

▼ thinnest

2 tactics

$1.99 · save 30% · 1 proof point

Sticky CTALogo wall

In their own words

32 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Global eSIM | 5G Data in 200+ Countries -Roami
Meta description: Stay connected in 200+ countries with Roami eSIM. Instant 5G activation. No physical SIM needed. Plans from $1.99. Global coverage, local rates.
Headline: Your Global Connectivity Expert
Section headings: Top DestinationsWhy Choose RoamiConnect to Roami eSIM in 3 MinutesLoved by Travelers WorldwideFrequently Asked QuestionsOur StoryDownload Roami App NowLimited Time Offer+8 more, not shown
Buttons and links: DestinationsEnglishGet 20% Discount on Official WebsiteEurope eSIMAsia eSIMNorth America eSIMOceania eSIMSouth America eSIMAfrica eSIMApp Store+2 more, not shown
Prices on the page: $1.99

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of roamiapp.com — **Nav**3% down the page

Hero section of roamiapp.com — **Hero**1% down the page

Logos section of roamiapp.com — **Logos**29% down the page

FAQ section of roamiapp.com — **FAQ**59% down the page

Footer section of roamiapp.com — **Footer**95% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Rating element — **Rating**“★★★★★ 5 out of 5 stars”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path1 of 4

Offers a free trial or free tier Free Plan

Trust & proof2 of 2

Shows customer logos or a trusted-by claim trusted by

Puts a number on adoption 1M+ users

Friction reduction2 of 2

Answers buyer objections How to buy USA eSIM, Japan eSIM, or other local eSIMs?

Offers a free trial or free tier Free Plan

Value reinforcement1 of 2

Puts a number on adoption 1M+ users

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

Pricing tiers 636 of 1248 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Demo / docs entry 440 of 1256 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

30% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Europe eSIM” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~18px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

9 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 1.7 MB across 143 measurable resources, but 61 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

1 stylesheet/script in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

147 images are shipped at more than 2x the width shown.

“home.jpg” is 2048px wide, displayed at 590px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.