saas · Aug 9, 2026

scrappystartups.com

10/100 Sparse

Scores above 24% of 525 entry-page captures we have measured. Among the 289 saas funnels in that group, above 5%.

Walk 5 links seen, 5 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
0 tactics

$4.2 +3 more  ·  subscription

no named tactics detected on this step

In their own words

8 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Scrappy Startups — Profitable Bootstrapped Startups That Make Money
Meta description
A hand-picked directory of profitable bootstrapped startups and exactly how they make money — real revenue, founder tweets, and the growth tactics that worked.
Headline
Ideas that make money.
Buttons and links
Get the drop →
Prices on the page
$4.2$830$13.8$38.2

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path1 of 4

Lead-capture form email, select

What we didn’t find

10 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see10 of 11 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this
Trusted-by logo wall 1050 of 1369 measured funnels run this
Free trial / freemium 974 of 1248 measured funnels run this
Pricing tiers 636 of 1248 measured funnels run this
Press / "as seen in" 448 of 1769 measured funnels run this
Demo / docs entry 440 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

45% of measurable text passes WCAG AA. 4+ runs fail.

worst: “New profitable startups in your inbox. No spam, unsubscribe ” at 2.35:1 (13px, #a6a49a on #faf8f1). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 12px (base ~17px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Accessibility hygieneclear

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 1 content images carry alt text.

Form labels notea11y:form-labels

1 form field relies on placeholder text as the only label.

fix Back placeholders with a real <label>. placeholder text vanishes on input.

Weight & deliveryclear

Page weight not measurableweight:page-weight

At least 0.0 MB across 9 measurable resources, but 8 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

2 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images noteweight:oversized-images

4 images are shipped at more than 2x the width shown.

“favicons?domain=chatbase.com&sz=64” is 64px wide, displayed at 20px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Structure & reachabilityclear

Keyboard reachability notestructure:keyboard-reachability

42 elements look clickable but cannot be reached by keyboard.

“$4.2M /mo”, “/mo”, “Jul 11, 2026”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Form usabilityclear

Inline validation passesforms:inline-validation

1 field carries validation attributes (required/pattern/aria-invalid).

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#7ee787
accent#7ee787
bg#ffffff
surface#ffffff
text#56554c
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox42px
Jumps over the lazy dog19px
A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
42pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Sections, Elements and Playbook match, and found none on this funnel.

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