content · Sep 25, 2026

scrappystartups.com

Fewer than 1% of the 640 entry-page captures we have measured showed fewer conversion tactics than we found here.

0 conversion tactics detected

1 page walked · measured by Roentgen 1.27.0

Walk 5 links seen, 5 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.

The short version, in 3 parts

  1. Not seen

    7 of 7 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    + 4 more

    See what we looked for

  2. Flagged

    4 of 13 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    57% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 11px, below the 13px floor this check uses.
    Oversized images
    8 images are shipped at more than 2x the width shown.

    + 1 more

    See the fixes

  3. In their words

    The headline: Discover the best scrappy startups

    Promise
    A curated directory of bootstrapped startups and the founders behind them. No VC, no hype — just the people w…
    Prices shown
    $4.2 · $830 · $13.8

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

6 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected 1 → 0 across 6 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 1 tactic 2026-08-09
  2. 0 tactics 2026-09-11
  3. 0 tactics 2026-09-12
  4. 0 tactics 2026-09-14
  5. 0 tactics 2026-09-21
  6. 0 tactics 2026-09-25

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
0 tactics

$4.2 +3 more

no named tactics detected on this step

In their own words

10 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Scrappy Startups — A directory of bootstrapped startups
Meta description
A curated directory of bootstrapped startups and the founders behind them. No VC, no hype — just the people who build.
Headline
Discover the best scrappy startups
Section headings
Get the drop
Buttons and links
Get listedGet the drop →
Prices on the page
$4.2$830$13.8$38.2

What we didn’t find

7 of 7 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 7 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked
Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 12 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

57% of measurable text passes WCAG AA. 4+ runs fail.

worst: “New profitable startups in your inbox. No spam, unsubscribe ” at 2.87:1 (13px, #8d94a1 on #f7f8fa). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

8 images are shipped at more than 2x the width shown.

“?url=https%3A%2F%2Fwww.chatbase.com&embe” is 3840px wide, displayed at 344px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

9 of 11 interactive targets are under 44×44px on mobile.

smallest: “Veed” at 40×25px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Form labels

1 form field relies on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Keyboard reachability

51 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.0 MB across 9 measurable resources, but 12 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#f7f8fa
bg#ffffff
surface#f7f8fa
text#5b626e
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox42px
Jumps over the lazy dog34px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
19pxAa
24pxAa
34pxAa
42pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

4 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Sections — structural bands identified on this funnel, cropped from its own capture

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

What we found — conversion tactics we could prove are present, with the on-page text that evidences each

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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