Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Tools
2 tactics
$0.00 +1 more · 1 proof point
content · Sep 29, 2026
socialbyidm.com
We found more conversion tactics here than on 10% of the 1,781 multi-step funnels we have measured.
2 conversion tactics detected
3 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Walk 256 links on the entry page, 247 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Are these tools really free? Is anything I type or upload stored? Which platforms are cove
- Signals scarcity without a live clock
0 today
-
Not seen
5 of 7 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 2 more
-
Flagged
3 of 10 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 69% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Tap-target size (mobile)
- 56 of 72 interactive targets are under 44×44px on mobile.
-
Walked
3 pages walked, Tools to Instagram Line Break Genera…
- Step 1
- Tools
- Step 2
- Linkedin Text Formatter
- Step 3
- Instagram Line Break Generator
-
In their words
The headline:
Free Social Media Tools
- Promise
184+ free social media tools: text formatters, font and bold text generators, character counters, post previe…
- Prices shown
- $0.00 · $0
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
14 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Free Social Media Tools (2026) — 184+ Tools, No Signup | Social by InstantDM
- Meta description
184+ free social media tools: text formatters, font and bold text generators, character counters, post previews and mockups, AI caption, bio, hashtag and comment generators, calculators, image resizers, username checkers and a 2026 holiday calendar. No signup.
- Headline
Free Social Media Tools
- Section headings
Most used
By platform
Write & format 36
Preview & mockups 16
AI generators 68
Counters & checks 25
Calculators 13
Images 12
- Buttons and links
Sign up for $0.00
- Prices on the page
$0.00
$0
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Are these tools really free? Is anything I type or upload stored? Which platforms are cove
urgency1 of 1
Signals scarcity without a live clock
0 today
What we didn’t find
5 of 7 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 7 applicable
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 9 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:69% of measurable text passes WCAG AA. 4+ runs fail.
worst: “© 2026 Social by InstantDM — REPLBETTER APP TECHNOLOGIES PRI” at 1.96:1 (13px, #4a4a4a on #1a1a1a). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Tap-target size (mobile)
mobile:56 of 72 interactive targets are under 44×44px on mobile.
smallest: “Back” at 15×26px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
26 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Not measurable1
Page weight
At least 0.0 MB across 11 measurable resources, but 33 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear2
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#efeafd
text#8a8a8a
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox58px
Jumps over the lazy dog35px
A subheading in their voice22px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
22pxAa
35pxAa
58pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
