saas · Aug 19, 2026

socialbyidm.com

70/100 Partial

Scores above 98% of 525 entry-page captures we have measured. Among the 289 saas funnels in that group, above 97%.

Walk 28 links seen, 17 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

6 tactics

$0.00 +13 more  ·  58% off  ·  2 proof points

ComparisonFAQFree trialLogo wallPricing tiersDemo / docs

In their own words

45 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Social Media Scheduling Tool | Social by InstantDM
Meta description
Social by InstantDM — plan, schedule and analyse posts across Instagram, X, LinkedIn, TikTok, Facebook, Pinterest and Threads from one workspace.
Headline
Content scheduling tool for you
Section headings
One workspace. Every way to drive it.For your agent, your script, your CI.Real creators. Real follower counts.How is it different from top tools?Eight platforms. One workspace.Four modules, one workspace.For you, your editor,The small things that change how you ship.+8 more, not shown
Buttons and links
Sign up for $0.00Telegram🦁 AI Agent 📌 Nightly recap scheduled 📈 9:41👩 Mom call me when you land ❤️ 9:12 1🎨 Design Team Sarah: new mockups are up 8:58 3📈 Growth You: shipped 🚀 8:30🧑‍💻 Alex sounds good, ship it Yesterday🍕 Foodies Sam: 🔥🔥 Yesterday✨ GenerateRead the docs+2 more, not shown
Prices on the page
$0.00$0$19$10$119.99$190$49$20.83+6 more, not shown

Sections

7 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of socialbyidm.com
Nav0% down the page
Hero section of socialbyidm.com
Hero0% down the page
Logos section of socialbyidm.com
Logos0% down the page
Comparison section of socialbyidm.com
Comparison41% down the page
Pricing section of socialbyidm.com
Pricing76% down the page
FAQ section of socialbyidm.com
FAQ85% down the page
Footer section of socialbyidm.com
Footer94% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$19”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit $10/mo, $19/mo, $20.83/mo, $49/mo

Action path2 of 4

Offers a free trial or free tier free trial
Offers a demo or docs entry point Read the docs

Trust & proof1 of 2

Shows customer logos or a trusted-by claim trusted by

Friction reduction2 of 2

Answers buyer objections FAQ Things people ask before signing up. If your question is not here, email hey@instantdm
Offers a free trial or free tier free trial

Value reinforcement1 of 2

Compares itself against alternatives comparison table: FEATURE · Social by InstantDM That's us · Buffer · Hootsuite · Later · M

What we didn’t find

4 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see4 of 11 applicable

Press / "as seen in" 448 of 1769 measured funnels run this
Lead-capture form 310 of 1256 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

77% of measurable text passes WCAG AA. 4+ runs fail.

worst: “📎” at 1.07:1 (15px, #1a1a1a on #17212b). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~18px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

3 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 54 content images carry alt text.

Heading levels notea11y:heading-levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

fix Step heading levels one at a time; use CSS for size, not a deeper level.

Label in name notea11y:label-in-name

1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

fix Make the accessible name start with the visible label text.

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 1.3 MB across 20 measurable resources, but 12 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

3 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

31 images are shipped at more than 2x the width shown.

“DjvLzI1Wb9L9tYqRD0fI2N1FODk.png” is 1279px wide, displayed at 44px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Structure & reachabilityclear

Keyboard reachability notestructure:keyboard-reachability

7 elements look clickable but cannot be reached by keyboard.

“Which platforms do you support?”, “Do you publish natively, or do I g”, “How is this different from Buffer ”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#0f172a
accent#0f172a
bg#ffffff
surface#fffbf5
text#4a4a4a
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox52px
Jumps over the lazy dog19px
A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
52pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Playbook match, and found none on this funnel.

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