Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
$1.99 +1 more · subscription
content · Sep 21, 2026
stepkcal.com
Fewer than 1% of the 640 entry-page captures we have measured showed fewer conversion tactics than we found here.
0 conversion tactics detected
1 page walked · measured by Roentgen 1.27.0
Walk 3 links seen on the entry page, and none were walkable past it. We only follow a[href], so a funnel behind a button or a login would not appear here.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
The short version, in 3 parts
-
Not seen
7 of 7 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 4 more
-
Flagged
3 of 11 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 94% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Tap-target size (mobile)
- 7 of 9 interactive targets are under 44×44px on mobile.
-
In their words
The headline:
Calorie targets that match your real activity.
- Promise
Step-based calorie calculator. Turn your real daily step count into a personalized TDEE, BMR and calorie targ…
- Prices shown
- $1.99 · $2.99
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 0 conversion tactics detected since 2026-08-09.
- 0 tactics 2026-08-09
- 0 tactics 2026-09-21
The funnel, frame by frame
1 step walkedIn their own words
16 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
How Many Calories to Eat to Lose Weight — Based on Your Steps
- Meta description
Step-based calorie calculator. Turn your real daily step count into a personalized TDEE, BMR and calorie target using the Mifflin-St Jeor equation. Get a shareable weight-loss report with a single one-time purchase — no subscription, no signup.
- Headline
Calorie targets that match your real activity.
- Section headings
Your details
See exactly what you're getting
Body Mass Index (BMI)
Your Calorie Breakdown
Daily Macronutrient Intake
Weekly Weight Progress
How We Calculated This
- Buttons and links
Metric
US
Get My Calorie Plan – $1.99
One-time purchase • No subscription
- Prices on the page
$1.99
$2.99
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we didn’t find
7 of 7 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 7 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 10 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:94% of measurable text passes WCAG AA. 4+ runs fail.
worst: “kcal / day” at 4.26:1 (12px, #64748b on #eef2ff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Tap-target size (mobile)
mobile:7 of 9 interactive targets are under 44×44px on mobile.
smallest: “Blog” at 26×15px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
5 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Autocomplete hints
No autocomplete attributes across 7 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 0.3 MB across 20 measurable resources, but 8 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#4f46e5
accent#4f46e5
bg#f6f7fb
surface#ffffff
text#475569
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox42px
Jumps over the lazy dog30px
A subheading in their voice26px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
21pxAa
26pxAa
30pxAa
42pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
3 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
