saas · Oct 15, 2026

stmtxls.com

We found more conversion tactics here than on 24% of the 1,450 multi-step SaaS funnels we have measured.

4 conversion tactics detected

2 pages walked · measured by Roentgen 1.29.0

2 pages captured
14 UX checks
4 flagged

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How this was measured

Every figure on this page was read off the live site by Roentgen 1.29.0 on 2026-10-15, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page5 links
Walkable, same site3 links
Matched a funnel step1 link
Pages captured, entry page included2 pages

What we found

4 of 11 applicable

stmtxls.com shows 4 of the 11 tactics that apply to a SaaS funnel, and we did not see the other 7.

Proven on the page · 4

Answers buyer objections Frequently asked questions

Shows press logos or an as-seen-in claim featured on

Offers a free trial or free tier Start free

Makes the pricing ladder explicit free, $15/mo

Not seen on any step reached · 7

Trusted-by logo wall 1,584 of the 2,196 funnels we checked

Demo / docs entry 605 of the 1,799 funnels we checked

Us-vs-them comparison 493 of the 2,586 funnels we checked

Lead-capture form 472 of the 1,799 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Usage / adoption proof 299 of the 2,196 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

2 steps walked

We walked 2 pages. Seo runs the most named tactics (4), and Bank Statement To Excel runs the fewest (2).

Seo

4 tactics · most on this funnel

$0 +1 more

PressFree trialNo cardPricing tiers

Bank Statement To Excel

2 tactics · fewest on this funnel

FAQFree trial

Also captured on mobile, 1 step.

In their own words

13 quoted

Their headline: “Bank statements & invoices to Excel / CSV in seconds”

Their description: “Turn any bank statement, credit card or invoice PDF into clean Excel / CSV in seconds. No signup needed.”

All 13 quoted strings: title, description, headings, buttons and prices

Page title: StatementToExcel — Convert Bank Statement / Invoice PDF to Excel
Meta description: Turn any bank statement, credit card or invoice PDF into clean Excel / CSV in seconds. No signup needed.
Headline: Bank statements & invoices to Excel / CSV in seconds
Section headings: Extracted transactionsBuilt for accountants, freelancers & small businessesSimple, transparent pricingUpload your documentReview the extractionDownload Excel / CSV
Buttons and links: ×Start free
Prices on the page: $0$15

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Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of stmtxls.com — **Nav**0% down the page

Hero section of stmtxls.com — **Hero**4% down the page

Logos section of stmtxls.com — **Logos**51% down the page

Pricing section of stmtxls.com — **Pricing**67% down the page

Footer section of stmtxls.com — **Footer**90% down the page

How well it’s built

14 run · 4 flagged

4 of 13 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

4 Need work
6 Worth knowing
3 Clear
1 Not measurable

Text contrast (WCAG AA)
74% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Related: · · · · · · · ·” at 2.45:1 (14px, #94a3b8 on #f8fafc). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
What this measures
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Landmark regions
No <main> or <footer> landmark. screen-reader users cannot jump between regions.

Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
What this measures
Tap-target size (mobile)
9 of 13 interactive targets are under 44×44px on mobile.
smallest: “×” at 21×20px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

6 worth knowing, 3 clear, 1 not measurable

Worth knowing6

Line length
4 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.

Add a first-in-DOM <a href="#main"> that is visible on focus.
What this measures
Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

Make the accessible name start with the visible label text.
What this measures
Render-blocking resources
4 stylesheets/scripts in <head> block first paint.

Defer non-critical JS (defer/async) and inline only critical CSS.
What this measures
Keyboard reachability
2 elements look clickable but cannot be reached by keyboard.
“browse”, “Select PDF file”

Use <button>/<a>, or add role + tabindex="0" and a key handler.
What this measures

Clear3

Mobile viewport · Language declared · Image alt text

Not measurable1

Page weight
At least 0.2 MB across 8 measurable resources, but 7 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

What this measures

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Brand kit

5 colour roles

We measured 4 colour roles on this funnel.

accent#ffffff
bg#ffffff
surface#fafaf9
text#78716c

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

10pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

18pxAa

20pxAa

28pxAa

42pxAa

52pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 9 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.