UXXRAY · facts, not opinions Browse x-rays →
Above-the-fold capture of stormly.com
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 16, 2026

stormly.com

saas · desktop

Biggest quick win

Smallest body text is 12px (base ~21px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

60 /100

Partial ★★★☆☆ 5 measured categories

Score breakdown

  • Offer clarity 8/8
  • Action path 11/20
  • Trust & proof 6/11
  • Friction reduction 4/10
  • Value reinforcement 7/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

▲ strongest
6 tactics

subscription  ·  1 proof point

ReviewsComparisonPressNo cardLogo wallDemo / docs
Pricing
02

Pricing

4 tactics

$0 +1 more

Trust badgesNo cardPricing tiersDemo / docs
Demo
03

Demo

▼ thinnest
2 tactics
No cardDemo / docs
Features
04

Features

4 tactics
Free trialNo cardLogo wallDemo / docs

Offer

how clearly they present the deal and its valuemeasured
8/8highpoints earned
  • Pricing tiersfree, $199/mo

Action

the path to convert. CTA, sign-up, checkoutmeasured
11/20partialpoints earned
  • Free trial / freemiumStart for free
  • Demo / docs entry

Not detected: proof above the fold and lead-capture form.

Trust

proof, social proof, and credibilitymeasured
6/11partialpoints earned
  • Trusted-by logo wall

Not detected: usage / adoption proof.

Friction

objections answered, barriers removedmeasured
4/10partialpoints earned
  • Free trial / freemiumStart for free

Not detected: FAQ / objection handling.

Value

why it’s worth it. comparison and reinforcementmeasured
7/10highpoints earned
  • Us-vs-them comparison

Not detected: usage / adoption proof.

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 6 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)

100% of measurable text passes WCAG AA. 42% of text was unmeasurable (over images/gradients). not counted either way.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size

Smallest body text is 12px (base ~21px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

8 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 34 content images carry alt text.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#8280fd
accent#8280fd
bg#f9f9f9
surface#ffffff
text#eceff4
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog24px
A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
stormly.com · 5/9 tactics · 1 proof templates · evidence-backed
# Agent Brief. build in the style of stormly.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-16). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Demo → Features

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#1a1d30` | 30.3% | support |
| `#f9f9f9` | 27.2% | background |
| `#ffffff` | 10.5% | background |
| `#8280fd` | 8.6% | accent/brand |
| `#14111a` | 8.3% | support |
| `#0f1820` | 8.3% | support |
| `#82edcb` | 4.1% | accent/brand |
| `#1e2035` | 1.7% | support |

Curated roles: `primary=#8280fd` · `accent=#8280fd` · `bg=#f9f9f9` · `surface=#ffffff` · `text=#eceff4`

## Type
- Display: `Montserrat`
- Body: `Montserrat`
- Size scale (px): 11, 12, 13, 14, 15, 16, 17, 18, 20, 22, 24, 36
- Radius (px): 4, 6, 12, 14, 20, 50

## Patterns detected (fact-based). 5/9
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: BEFORE STORMLY Your team is drowning in manual work ✕ Hours building reports that are outd)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: No credit card required; pricing: no credit card required; p3: No credit card required)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Adobe Commerce, Shopify, Segment, Google Tag Manager, TechCrunch; p4: logos: Product analytics built for Ecommerce, AI Agent for ecommerce, MCP connector for AI)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $199/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Book a demo; pricing: Book a Demo; p3: Book a Demo)_

## Proof language (harvested strings → templates)
- `AS SEEN IN TechCrunch Red Herring Top {N} ↑ {N}% Conversion rate lift ✓`. e.g. "AS SEEN IN TechCrunch Red Herring Top 100 ↑ 23% Conversion rate lift ✓"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.