The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
▼ thinnest
no named tactics detected on this step
⤢
02
Solutions
▲ strongest
FAQ
Offer
how clearly they present the deal and its valuemeasured
0/6nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: lead magnet.
Action
the path to convert. CTA, sign-up, checkoutmeasured
0/18nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold, lead-capture form, and demo / docs entry.
Trust
proof, social proof, and credibilitymeasured
0/11nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: trusted-by logo wall and usage / adoption proof.
Friction
objections answered, barriers removedmeasuredValue
why it’s worth it. comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 4 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)
75% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Book a Call” at 1.1:1 (13px, #ffffff on #f5f4f0). needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 10px (base ~17px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox44px
Jumps over the lazy dog40px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
systima.ai · 1/8 tactics · 0 proof templates · evidence-backed
# Agent Brief. build in the style of systima.ai
> Machine-extracted from a live on-demand funnel teardown (2026-07-14). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Solutions
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#1a1d1f` | 39.6% | support |
| `#ffffff` | 30.5% | background |
| `#f5f4f0` | 29.5% | background |
| `#3d6b5e` | 0.3% | support |
| `#8b5c3e` | 0% | support |
| `#eceae5` | 0% | background |
| `#4a8272` | 0% | support |
Curated roles: `primary=#1a1d1f` · `accent=#1a1d1f` · `bg=#ffffff` · `surface=#f5f4f0` · `text=#ffffff`
## Type
- Display: `Fraunces`
- Body: `Outfit`
- Size scale (px): 10, 11, 12, 13, 14, 15, 17, 19, 21, 32, 40, 44
- Radius (px): 4, 6, 8, 10, 12, 50
## Patterns detected (fact-based). 1/8
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: Frequently asked questions How do you handle hallucination risk in legal AI? + Every legal)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.