The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
⤢
01
Homepage / Lander
$10,000 +9 more · subscription
FAQTrust badgesLogo wall
Offer
how clearly they present the deal and its valuemeasured
0/6nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: lead magnet.
Action
the path to convert — CTA, sign-up, checkoutmeasured
0/18nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold, lead-capture form, and demo / docs entry.
Trust
proof, social proof, and credibilitymeasured
6/11partialpoints earned
- Trusted-by logo wall
trusted by
Not detected: usage / adoption proof.
Friction
objections answered, barriers removedmeasuredValue
why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 5 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
99% of measurable text passes WCAG AA. 32% of text was unmeasurable (over images/gradients) — not counted either way.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 11px (base ~19px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTELine length
4 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
NEEDS WORKLanguage declared
No html[lang] attribute — screen readers can’t pick the right voice.
Add lang="en" (or the page’s language) to <html>.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog26px
A subheading in their voice22px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report — copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
larp.website · 2/8 tactics · 0 proof templates · evidence-backed
# Agent Brief — build in the style of larp.website
> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#e3e6d8` | 80.5% | background |
| `#171a13` | 14.8% | support |
| `#eceee3` | 4.7% | background |
| `#2e7d46` | 0% | support |
Curated roles: `primary=#e3e6d8` · `accent=#e3e6d8` · `bg=#e3e6d8` · `surface=#eceee3` · `text=#4a4e42`
## Type
- Display: `ui-monospace`
- Body: `system-ui`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 18, 19, 22, 26, 36
- Radius (px): 50
## Patterns detected (fact-based) — 2/8
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: Is this legal? Yes. LARP facilitates mutual service agreements between consenting, verifie)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted by)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.