This report was measured 39 days ago — past our freshness window.

lead_gen · Sep 12, 2026

larp.website

We found more conversion tactics here than on 61% of the 662 entry-page captures we have measured.

3 conversion tactics detected

1 page walked · measured by Roentgen 1.27.0

Walk 16 links on the entry page — 13 pointing back at this page and 2 leaving the domain — and none to another page of this site. We only follow a[href], so a funnel behind a button or a login would not appear here.

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to a lead_gen funnel. A low count means we did not detect those patterns, not that the funnel is weak.

The short version, in 4 parts

  1. Proven on the page

    3 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Is this legal? Yes. LARP facilitates mutual service agreements between consenting, verifie
    Shows customer logos or a trusted-by claim
    trusted by
    Offers a demo or docs entry point
    docs link

    See all 3

  2. Not seen

    7 of 10 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…

    + 4 more

    See what we looked for

  3. Flagged

    3 of 10 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 11px, below the 13px floor this check uses.
    Language declared
    No html[lang] attribute. screen readers can’t pick the right voice.
    Tap-target size (mobile)
    20 of 20 interactive targets are under 44×44px on mobile.

    See the fixes

  4. In their words

    The headline: Revenue is just an agreement between friends.

    Promise
    LARP pairs you with another founder. You send them $10,000. They send you $10,000. You've both booked $10,000…
    Prices shown
    $10,000 · $4.23 · $0

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

4 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 4 scans Same 3 conversion tactics detected since 2026-07-30.
  1. 3 tactics 2026-07-30
  2. 3 tactics 2026-08-02
  3. 3 tactics 2026-08-03
  4. 3 tactics 2026-09-12

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

4 tactics

$10,000 +9 more  ·  subscription

FAQTrust badgesLogo wallDemo / docs

In their own words

36 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
LARP — Revenue infrastructure for serious founders
Meta description
LARP pairs you with another founder. You send them $10,000. They send you $10,000. You've both booked $10,000 in revenue. Cash never moves. (Satire.)
Headline
Revenue is just an agreement between friends.
Section headings
Three steps to a rounding error the size of a Series B.The trillion-dollar version books about as much new demand as yours did.Book some revenue.Finance teams close faster on LARP.Settle programmatically.The legality question.You literally cannot pay us. That's the whole point.Actually — you can pay me.+4 more, not shown
Buttons and links
Start a loopRun your first loop →Find your fellow LARPer ⇄See the mathExecute loop ⇄Reset booksWithdraw earningsStart loopingGo parabolicContact sales+1 more, not shown
Prices on the page
$10,000$4.23$0$10$120$1$100$3+2 more, not shown

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of larp.website
Nav0% down the page
Hero section of larp.website
Hero1% down the page
Logos section of larp.website
Logos10% down the page
Pricing section of larp.website
Pricing78% down the page
Footer section of larp.website
Footer95% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Is this legal? Yes. LARP facilitates mutual service agreements between consenting, verifie

proof1 of 4

Shows customer logos or a trusted-by claim trusted by

checkout1 of 2

Offers a demo or docs entry point docs link

What we didn’t find

7 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 10 applicable

Press / "as seen in" 673 of the 2,522 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Lead-capture form 457 of the 1,760 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked
Lead magnet

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 9 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Language declared

a11y:language-declared

No html[lang] attribute. screen readers can’t pick the right voice.

FixAdd lang="en" (or the page’s language) to <html>.

Tap-target size (mobile)

mobile:tap-target-size-mobile

20 of 20 interactive targets are under 44×44px on mobile.

smallest: “Start a loop” at 127×41px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

4 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

4 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 0.0 MB across 4 measurable resources, but 1 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear2

Text contrast (WCAG AA) · Mobile viewport

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#e3e6d8
bg#e3e6d8
surface#eceee3
text#4a4e42
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog26px
A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
19pxAa
22pxAa
26pxAa
36pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
ui-monospace · system-ui
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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