Body text size
type:Smallest body text is 12px (base ~20px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Compress Video
2 tactics
content · Aug 17, 2026
tapirconvert.com
We found more conversion tactics here than on 21% of the 640 entry-page captures we have measured.
1 conversion tactic detected
1 page walked · measured by Roentgen 1.25.1
Walk 30 links seen, 25 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.25.1 on 2026-08-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
The short version, in 4 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Answers buyer objections
Frequently Asked Questions (FAQ)
-
Not seen
4 of 5 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 1 more
-
Flagged
2 of 11 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 90% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest body text is 12px (base ~20px). below the ~16px readable floor.
-
In their words
The headline:
Compress Video Online – Reduce Video File Size Without Losing Quality
- Promise
Free video compressor for MP4, MOV, AVI, MKV and WEBM. Reduce video file size online with no size limit, no w…
What we recorded
The funnel, frame by frame
1 step walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
21 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Free Online Video Compressor – No Limits, No Watermark
- Meta description
Free video compressor for MP4, MOV, AVI, MKV and WEBM. Reduce video file size online with no size limit, no watermark and no account needed.
- Headline
Compress Video Online – Reduce Video File Size Without Losing Quality
- Section headings
When Do You Actually Need to Compress a Video?
Compress Any Format, Not Just MP4
How to Compress a Video in 3 Steps
Understanding What Actually Shrinks a Video
Free, Unlimited, and Watermark-Free
Frequently Asked Questions (FAQ)
MOV (iPhone & QuickTime)
MKV
+6 more, not shown- Buttons and links
🇬🇧 English
Recommended
Choose file_
Load sample
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Frequently Asked Questions (FAQ)
What we didn’t find
4 of 5 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 5 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 11 measured checks need work
Text contrast (WCAG AA)
contrast:90% of measurable text passes WCAG AA. 4+ runs fail.
worst: “English” at 2.37:1 (13px, #9ca3af on #f8f7f4). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Worth knowing4
Line length
19 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Oversized images
1 image is shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Keyboard reachability
1 element looks clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear5
Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#fde7ec
accent#fde7ec
bg#ffffff
surface#f8f7f4
text#374151
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox34px
Jumps over the lazy dog22px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
22pxAa
34pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa900
FAMILIES
Inter · -apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
3 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
