Body text size
type:Smallest body text is 10px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
6 tactics
$50 +5 more
saas · Aug 15, 2026
threadotter.com
68/100 Partial
Scores higher than 88% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 85%.
How this was measured
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 75 · mobile 60.
Walk 38 links on the entry page, 31 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
What we recorded
Progress
4 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected
5 → 6 across 4 scans since 2026-07-30. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 5 tactics 2026-07-30
- 5 tactics 2026-08-02
- 5 tactics 2026-08-03
- 6 tactics 2026-08-15
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
36 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Thread Otter. Wake up to warm leads.
- Meta description
Thread Otter finds buyers on Reddit, X, LinkedIn, and Bluesky, then replies, DMs, and posts in your voice, and shows you which conversation became a customer. End to end, on autopilot, paced so your accounts stay safe.
- Headline
Live in 5 minutes. Distribution on autopilot.
- Section headings
Nothing runs on a calendar. Everything runs on a signal.
It replies. It DMs. It posts.
Your buyers don't keep business hours. Neither does your otter.
Every reply has a receipt.
One reply. Months of traffic.
Onboard it like a teammate.
Autopilot that won't burn your accounts.
A growth hire is $10k a month. This is $99.
+8 more, not shown- Buttons and links
Sign in
Get started
Toggle theme
Start free trial
See pricing
See your top 3 threads
Start the loop
Turn on autopilot
See full pricing
Subscribe
+1 more, not shown- Prices on the page
$50
$10
$99.
$3
$99
$39
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $99/mo, $39/mo
Action path2 of 4
Offers a free trial or free tier
free trial
Lead-capture form
text, email
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
logo wall (4 distinct marks)
Puts a number on adoption
50M+ Companies
Friction reduction2 of 2
Answers buyer objections
Does Thread Otter really post by itself? + Yes. Otter replies to threads, sends DMs, and p
Offers a free trial or free tier
also shown under Action path
Value reinforcement1 of 2
Puts a number on adoption
also shown under Trust & proof
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Press / "as seen in"
508 of the 1,960 funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 13 measured checks need work2 could not be measured — not counted either way
Render-blocking resources
weight:8 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:26 images are shipped at more than 2x the width shown.
“otter-pricetag.png” is 493px wide, displayed at 64px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:83 of 111 interactive targets are under 44×44px on mobile.
smallest: “Sign in” at 38×15px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
15 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
12 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable2
Text contrast (WCAG AA)
All 3 sampled text runs sit over images or gradients. effective contrast is not computable.
contrast:Page weight
At least 3.3 MB across 345 measurable resources, but 116 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#ffffff
text#0a66c2
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox96px
Jumps over the lazy dog60px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
48pxAa
60pxAa
96pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Bricolage Grotesque · IBM Plex Mono
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
