threadotter.com · 6/9 tactics · 1 proof templates · evidence-backed
# Agent Brief. build in the style of threadotter.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-16). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Features → Pricing → Auth
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 100% | background |
Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#ffffff` · `text=#0a66c2`
## Type
- Display: `Bricolage Grotesque`
- Body: `IBM Plex Mono`
- Size scale (px): 10, 12, 13, 14, 16, 18, 20, 24, 30, 48, 60, 96
- Radius (px): 6, 8, 10, 14, 33554400
## Patterns detected (fact-based). 6/9
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Does Thread Otter really post by itself? + Yes. Otter replies to threads, sends DMs, and p; pricing: Frequently asked questions)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free trial; p2: Start free; pricing: free trial)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Thread Otter, Thread Otter Autopilot: the activity funnel (signals processed, auto-; p2: logos: Thread Otter, Thread Otter Signals: buying-intent mentions surfaced across Reddit, )_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: 35,000+ users)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $99/mo, $39/mo; pricing: $99/mo, $39/mo, free, $255/mo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: first_name, last_name, email, password)_
## Proof language (harvested strings → templates)
- `{N}% off`. e.g. "17% off"
## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.