content · Sep 1, 2026

toolblur.com

We found more conversion tactics here than on 79% of the 662 entry-page captures we have measured.

4 conversion tactics detected

1 page walked · measured by Roentgen 1.27.0

4 conversion tactics detected
1 page captured
14 UX checks
3 flagged

Walk 70 links seen, 52 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

Put this x-ray to work Brief your AI X-ray your funnel

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-01. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.

The short version, in 4 parts

Proven on the page
4 conversion tactics detected, each backed by text on the page

Answers buyer objections
Is ToolBlur really free? +
Puts proof in the first viewport
5 Reviewed categories
Shows customer logos or a trusted-by claim
logo wall (8 distinct marks)

+ 1 more with evidence

See all 4
Not seen
3 of 7 applicable tactics we checked for and did not see

Us-vs-them comparison
A comparison table framing the brand against alternatives.
Usage / adoption proof
A count of developers / teams / companies / stars using the product.
Scarcity / urgency copy
Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…

See what we looked for
Flagged
4 of 15 build checks flagged, each with a fix

Body text size
Smallest body text is 11px (base ~18px). below the ~16px readable floor.
Render-blocking resources
12 stylesheets/scripts in <head> block first paint.
Oversized images
8 images are shipped at more than 2x the width shown.

+ 1 more

See the fixes
In their words
The headline: Useful online tools with clear, reviewed guidance

Promise
ToolBlur is a fast, free collection of online tools: text, developer, calculator, color and AI tools. No sign…

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

3 tactics

FAQPressLogo wall

In their own words

21 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: ToolBlur — Free Online Tools, AI Tools & Calculators
Meta description: ToolBlur is a fast, free collection of online tools: text, developer, calculator, color and AI tools. No sign-up, works right in your browser.
Headline: Useful online tools with clear, reviewed guidance
Section headings: Complete a task, not just one stepNormalize Arabic text with transparent, independent controlsBrowse reviewed categoriesFeatured toolsPopular toolsNewest reviewed toolsLatest guides and articlesWhy ToolBlur?+8 more, not shown
Buttons and links: ENSubscribe

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of toolblur.com — **Nav**0% down the page

Hero section of toolblur.com — **Hero**1% down the page

Features section of toolblur.com — **Features**11% down the page

Logos section of toolblur.com — **Logos**58% down the page

Footer section of toolblur.com — **Footer**61% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections Is ToolBlur really free? +

proof3 of 4

Puts proof in the first viewport 5 Reviewed categories

Shows customer logos or a trusted-by claim logo wall (8 distinct marks)

Shows press logos or an as-seen-in claim featured on

What we didn’t find

3 of 7 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see3 of 7 applicable

Us-vs-them comparison 467 of the 2,525 funnels we checked

Usage / adoption proof 301 of the 2,138 funnels we checked

Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 14 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 11px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

12 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

8 images are shipped at more than 2x the width shown.

“EMBED3.png” is 582px wide, displayed at 200px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

34 of 87 interactive targets are under 44×44px on mobile.

smallest: “Toggle theme” at 40×40px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

10 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Keyboard reachability

4 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Autocomplete hints

No autocomplete attributes across 1 field. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Text contrast (WCAG AA)

All 2 sampled text runs sit over images or gradients. effective contrast is not computable.

contrast:text-contrast-wcag-aa

Clear5

Mobile viewport · Language declared · Image alt text · Page weight · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#ffffff

bg#ffffff

surface#ffffff

text#ffffff

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox60px

Jumps over the lazy dog36px

A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

11pxAa

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

30pxAa

36pxAa

60pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

Aa900

FAMILIES

Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Measured ranges →Navigation bars Hero sections Feature grids Logo walls Footers

Machine version → JSON bundle Markdown brief Design tokens llms.txt