saas · Aug 12, 2026
45/100 Thin
Scores above 42% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 31%.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.22.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 46 links seen, 22 walkable, 1 matched, and we walked 3 pages.
the entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionTruly Digital | Analytics & Automation
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TRULY ANALYTICS+1 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFree trial
Documentation
logo wall (5 distinct marks)
What is the trial?
Free trial
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion87% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Your browser does not support the video tag.” at 1:1 (16px, #000000 on #000000). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Responsive viewport meta is present.
Smallest body text is 12px (base ~18px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
26 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
html[lang] is set for screen readers.
3 of 23 content images (13%) have no alt attribute.
fix Add descriptive alt to content images; alt="" for purely decorative ones.
The landing page has 2 <h1> elements (expected 1).
fix Use exactly one <h1> as the page’s title.
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
At least 6.6 MB across 41 measurable resources. 24 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
1 stylesheet/script in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
13 images are shipped at more than 2x the width shown.
“FullLogo.png” is 1200px wide, displayed at 285px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
12 elements look clickable but cannot be reached by keyboard.
“What is the trial?”, “What is the script?”, “Can I run Google Analytics and Tru”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
We also looked for Elements and Playbook match, and found none on this funnel.
