ecommerce · Aug 9, 2026

turtletrade.io

We found more conversion tactics here than on 25% of the 211 multi-step e-commerce funnels we have measured.

2 conversion tactics detected

4 pages walked · measured by Roentgen 1.20.1

2 conversion tactics detected
4 pages captured
15 UX checks
2 flagged

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How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 10% of them.

Walk 187 links on the entry page, 171 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

Proven on the page
2 conversion tactics detected, each backed by text on the page

Runs a visible countdown timer
32:09:49
Answers buyer objections
What does the Quality Score say? A number from 0 to 10 for how many of the disclosed check

See all 2
Not seen
13 of 15 applicable tactics we checked for and did not see

Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.
Proof above the fold
Social proof rendered within the first viewport on at least one step.

+ 10 more

See what we looked for
Flagged
3 of 16 build checks flagged, each with a fix

Body text size
Smallest body text is 10px (base ~12px). below the ~16px readable floor.
Named controls
30 buttons/links have no accessible name (icon-only, no aria-label).
Tap-target size (mobile)
41 of 78 interactive targets are under 44×44px on mobile.

See the fixes
Walked
4 pages walked, Stocks to Stocks

Step 1
Stocks
Step 2
Symbol
Step 3
Stocks

+ 1 more step

Walk it frame by frame
In their words
The headline: Stocks

Promise
6,515 stocks in one ranking — scored on balance sheet, valuation, cash flow and forensics. Every rule shows i…
Prices shown
9 EUR · 2,031.95EUR · 9 USD

Read every quote

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Stocks

1 tactic

9EUR +24 more · subscription

FAQ

Symbol

▲ strongest

3 tactics

subscription

CountdownLogo wallUsage proof

Stocks

0 tactics

9EUR · subscription

no named tactics detected on this step

Stocks

▼ thinnest

0 tactics

9EUR · subscription

no named tactics detected on this step

In their own words

52 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Stocks ranked by the rules, not by opinion | TurtleTrade
Meta description: 6,515 stocks in one ranking — scored on balance sheet, valuation, cash flow and forensics. Every rule shows its formula and justifies its verdict, with no buy tips.
Headline: Stocks
Section headings: SearchRANKINGStocks by sectorHow the score is builtCommon questionsKeep readingIPHONE APPFEATURED ON+4 more, not shown
Buttons and links: ToolsMoreKENSCORENAMEPRICECAPGROWTHPRICE SCORE+2 more, not shown
Prices on the page: 9 EUR2,031.95EUR9 USD2,305.75USD170.00USD240.67USD212.83EUR586.00USD+17 more, not shown

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of turtletrade.io — **Nav**1% down the page

FAQ section of turtletrade.io — **FAQ**2% down the page

Footer section of turtletrade.io — **Footer**90% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

urgency1 of 2

Runs a visible countdown timer 32:09:49

objection1 of 2

Answers buyer objections What does the Quality Score say? A number from 0 to 10 for how many of the disclosed check

What we didn’t find

13 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see13 of 15 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Anchor / strikethrough pricing 116 of the 238 ecommerce funnels we checked

On-page review wall 95 of the 238 ecommerce funnels we checked

Free shipping 81 of the 238 ecommerce funnels we checked

Express wallets 41 of the 238 ecommerce funnels we checked

Money-back guarantee 33 of the 238 ecommerce funnels we checked

Proof at every step 26 of the 238 ecommerce funnels we checked

Per-unit price anchor 11 of the 238 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 14 measured checks need work2 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 10px (base ~12px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

41 of 78 interactive targets are under 44×44px on mobile.

smallest: “Search” at 36×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing7

Line length

10 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Oversized images

1 image is shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Keyboard reachability

32 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable2

Text contrast (WCAG AA)

No sampleable body text found to measure.

contrast:text-contrast-wcag-aa

Page weight

At least 0.9 MB across 255 measurable resources, but 620 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

bg#ffffff

surface#ffffff

text#111111

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog20px

A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

48pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Geist Variable

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt